Facebook rolls out new ad centre just weeks after Twitter, aiming to make it easier for advertisers to track campaigns and to measure returns on investment.
ARCHIVE ▸ Ellen Hammett
The latest Netbiscuits report demonstrates the change in the way that consumers are accessing the web through new and emerging technologies, such as tablets and connected TVs.
Research from GfK demonstrates the ever-growing demand for the tablet, which is expected to continue well into 2013.
BBC iPlayer requests are continuing to grow, with mobile and tablets making up for almost one third of all content requests – 77 million in February alone.
Music and TV identification service outlines plans to develop an app that will allow users to identify products on screen on their mobile device in just one click.
New BBC Director General outlines a number of issues that the BBC needs to address in the coming months after a “difficult” time, promising to listen to staff, partners and the audience to shape ambitions.
Freeview reaches 11 million UK homes as it announces change to HD channel line-up.
It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
New research from BBC Worldwide shows the increase of tablet penetration in households across the globe – however, television still remains a firm first choice when it comes to multi-screening.
With approximately 323 million hours spent accessing online video content each month, the UK population is spending an increasingly large amount of time on the web, with YouTube responsible for the majority of video requests.