A new study by IPG Mediabrands Marketing Sciences and UM London has revealed just how far consumers are willing to sacrifice their privacy in the form of data to get rewards from brands.

The appointment comes as the broadcaster looks to drive the consumer facing element of its data strategy.

55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.

New research from Toluna reveals consumer attitudes towards the Internet of Things.

Following a four-month trial, Adblock Plus has defeated a group of publishers in Germany and been declared legal by the courts.

Ocean Group has announced the acquisition of Manchester out-of-home company MediaCo Outdoor, as it looks to strengthen its national footprint.

RadiumOne has become the first programmatic business to join the Advertising Association’s Front Foot initiative – a network of business leaders tasked with promoting public confidence in advertising.

From Tuesday, a mobile-focused algorithm will rank websites that are optimised for smartphones and tablets highest on Google search.

The spat between the regional press and the BBC over content rights and fair attribution has been long-running; however, the news signals a greater commitment from the BBC to contribute to a healthy local journalism sector.

Originally appointed in 2012, the renewed agreement will ensure that comScore continues as UKOM’s official data supplier until March 2018.