As fake accounts and ‘bots’ invade the web, and thousands of followers can be bought for as little as £99, Newsline can reveal that up to half of some of the world’s top vlogger Twitter followers are ‘fake’ or ‘inactive’.

Spotify has announced that it will begin monetising the moods of its 60 million active users next month.

Industry bods from Carat, ZenithOptimedia, AppNexus, Jaywing, Indicia and The Work Perk give their analysis of the latest IPA Bellwether results for Q1 2015.

Adam Hancox, formerly of Havas, has been appointed to the role of programmatic associate director.

The latest data for Q1 2015 rounds off the 2014/2015 budget year to reveal that overall growth in annual marketing budgets was the best recorded in a decade.

Unilever said that an improvement in China and an earlier Easter were largely responsible for the latest results.

Northern & Shell has appointed AOL UK’s Toby Morris as its new commercial director across Daily Express, Daily Star and celebrity magazine brands.

M&S, O2 and British Gas are just a few of the brands that are being advertised on paedophile, incest and bestiality websites, according to a report in The Sun on Tuesday.

While the future of programmatic TV ad trading looks both promising and inevitable, there are still huge barriers to overcome, a new TubeMogul white paper has found.

Previously managing director of MEC Digital UK, Taylor will be responsible for driving growth in the UK market.