ITV1’s X Factor continued to dominate the weekend ratings, although BBC One’s Strictly Come Dancing is quickly closing the gap on the Saturday night top spot.
ARCHIVE ▸ Liz Jaques
Latest research shows that online TV shows are pushing advertisers towards a TV-style model.
I’m a Celebrity… Get Me Out of Here! continues to boost ITV1’s prime time ratings. Last night, the channel secured the all-important peak audience from 7pm onwards with an hour-long Emmerdale, a trip to Coronation Street and a 90-minute episode of the latest I’m a Celeb series.
Nielsen has admitted to more discrepancies with is online measurement system – this time it has under-counted unique visitors to the top 1,000 sites on the web by an average of 5%.
Collaboration was one of the key themes emerging from yesterday’s AOP Research Forum in London. Starcom Mediavest’s head of digital research Scott Thompson said industry tools provide invaluable support for agencies, but there is still potential for growth and the way to extend insights is to share research.
In the future, viewers are more likely to opt for pay-TV over free-to-air services, despite free-to-air having a greater reach, according to new research from Motorola Mobility.
ITV1’s coverage of the Live International Football game dominated the early evening ratings but couldn’t quite keep up with BBC One’s The Apprentice during the all-important 9pm to 10pm slot.
ITV1’s latest I’m a Celebrity… Get Me Out of Here! continued with a peak audience of more than 8.3 million viewers last night.
The main reason people watch catch-up TV is to avoid falling behind with the linear TV schedules, according to new research by Thinkbox and Decipher.
Facebook has finally unveiled ‘Project Titan’ – its ‘next generation of email’. With a bold claim that the service will mark the death of traditional email, the social network’s founder and chief executive Mark Zuckerberg launched the all-encompassing messaging service.