BBC One won the peak ratings throughout most of last night’s prime time line-up, seeing off competition from ITV1’s UEFA Champions League coverage in the process.
ARCHIVE ▸ Liz Jaques
eMarketer has upgraded its online ad forecast for 2010, estimating that US online ad spend will now increase 13.9% to $25.8 billion for the full year. Next year, the group predicts a 10.5% increase, followed by double-digit growth every year through to 2014 (when spending will reach $40.5 billion).
Coronation Street’s week-long 50th anniversary celebration continued to woo viewers; with last night’s post-tram crash show attracting a peak audience of more than 11.2 million viewers.
Flipboard, ‘the world’s first social magazine’ – a iPad app that allows you to create your own digital magazine from shared links – is conducting an ad test with publishers.
The television advertising recovery is set to continue, with ITV1 revenues expected to be up between 7% and 10% in January, according to the Guardian.
ITV1 dominated the prime time ratings from 7pm onwards last night with a peak run of Emmerdale, Coronation Street and I’m a Celebrity… Get Me Out of Here!
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
The AOP has unveiled its first ‘New Rules of Engagement’ study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
Clive Milner, chief operating officer, is set to leave News International after 30 years in the company.