Total UK media advertising will grow 3.7% to £15 billion in 2010, as TV, the internet and national newspapers recover from the recession, according to a new report from Enders Analysis.

National newspaper revenues have bounced back more than other print media so far this year due to stronger support in aggregate from agencies and brands as well as large and well targeted audiences, according to a new report by Enders Analysis.

ITV1’s new peak-time drama DCI Banks: Aftermath secured the Monday night top spot once again last night ahead of BBC One’s Spooks.

UK online advertising spend increased 10% to nearly £2 billion in the first half of 2010, according to the Internet Advertising Bureau (IAB).

In the first partnership of its kind, CNBC and estate agent Savills signed an exclusive deal that will see CNBC make money depending on how successful a TV ad campaign is.

“Digital pennies will remain pennies forever,” according to Claire Enders. Speaking at MediaTel Group’s Future of National Newspaper seminar on Friday, Enders told a room full of newspaper execs to “stop talking about digital”.

News International’s Dominic Carter did not reveal the Times’ paywall numbers at last week’s Future of National Newspaper seminar, despite lots of probing. He did, however, say the numbers were “encouraging”.

Sunday night’s controversial X Factor decision show attracted an impressive high of more than 14.5 million viewers in its final 15 minute slot between 8.45pm and 9pm.

Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.

Total television revenues were up across the board in August, with just one exception – Channel 5.