The art of predicting what is going to happen to television advertising revenue may be more difficult than ever, but that did not stop the panel at MediaTel’s TV Summit from trying.

In one of the more feisty and open debates heard on the subject, CRR continued to divide industry opinion at yesterday’s TV Summit, although with the ITV CEO Adam Crozier’s final words on the subject, delegates may have left the event thinking that a change may not be too far away.

The latest NRS figures for October 2009 to September 2010 show fairly substantial year on year losses for most titles in the daily category, with the exception of the Daily Star, which posted a slight 0.3% increase in readers.

Even before the panel discussions got under way at the MediaTel Group TV Summit this morning, there was surprising news for the 160 senior delegates to take in.

Government communications has irrevocably changed. The old model has gone for good and a new model, focusing on collaboration and outcomes, will define the COI going forward.

Perhaps Rupert Murdoch does know how to use his ‘game-changing’ iPad after all… the saviour of paid-content is set to launch The Daily, a newspaper that has been designed especially for the iPad.

YouTube is set to release a new ad unit designed to give users the choice of which ads they want to watch, or not watch as the case may be.

Next year is set to be the year of connected TV, with the launch of YouView and more and more internet-enabled television sets. However, awareness of IPTV has still not reached mainstream levels, with less than half of the population understanding the latest TV proposition.

ITV1’s I’m a Celebrity… Get Me Out of Here! secured the all-important peak-hour ratings once again last night with a high of 9.4 million viewers.

Hulu served more than a billion video ads in October, a significant jump from the 794 million it served in September, according to new figures from comScore.