2009 was a bad year for advertising with one of the biggest declines in spend since records began, according to MediaTel’s latest UK Advertising Forecasts report.
ARCHIVE ▸ Liz Jaques
ITV1’s new prime time drama Come Rain Come Shine dominated the ratings with a high of 5.8 million viewers last night.
Ad spending on social networks in the UK is set to double by 2012, according to a new report by eMarketer.
Ofcom has confirmed that product placement will be allowed on UK television from the end of February 2011.
BBC One danced its way through the last weekend before Christmas with an impressive line-up of season finales including Strictly Come Dancing and The Apprentice.
The Royal Variety Performance easily secured the prime time ratings with a high of more than 9.6 million viewers last night.
Ofcom has permitted all three Kiss commercial radio stations to drop their current ‘localness’ obligations.
The results of Forrester’s recent ‘Understanding the changing needs of the US online consumer 2010’ study have come under fire this week, with some sources suggesting the results are incorrect.
The Apprentice peaked with more than 8.1 million viewers during last night’s peak-hour as the series nears to an end.
2.2 million smartphone owners have downloaded a radio app; 16.3 million listeners now claim to listen to radio via the internet; 12.7 million adults have used a Listen Again service; and 8.1 million adults have downloaded a podcast, according to RAJAR’s Midas 7 survey.