ZenithOptimedia predicts that global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse.
ARCHIVE ▸ Liz Jaques
In a brand new video feature for MediaTel’s Newsline, the star of our Youth, Media & Technology event Amy Daramola gives her views on all things television.
Ever wanted to know how young people consume television… do they really enjoy watching it on their mobile phones or are they too busy gaming to sit down in front of the big screen with their families?
Apple’s new Newsstand service “is just starting to have an impact” on the magazine industry, according to the panel at MediaTel Group’s Future of Consumer Magazines event this morning.
The concept of a publishing company has to change, according to Gill Hudson, editor in chief, Reader’s Digest.
Channel 4 has partnered with zeebox to give Desperate Scousewives viewers a bespoke social TV experience, via the recently launched zeebox app.
ITV1 banked the top three programme spots in October with the all-new X Factor line-up and the second series of Downton Abbey.
ITV1’s new I’m a Celebrity… Get Me Out of Here! started on a high last night. TOWIE’s Mark Wright joined fellow celebs as they entered the jungle in front of a peak audience of 10.8 million viewers.
The daily national newspaper market saw circulation figures drop once again in October – down by -1.2% PoP and -6.6% YoY overall.
MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.