Why isn’t there a trading system to bridge the gap between agencies and publishers, asked News International’s Patricia Kill at MediaTel Group’s ‘Why Aren’t We All Trading Electronically?’ event at Specific Media on Wednesday.
ARCHIVE ▸ Liz Jaques
Google has launched a series of diagnostic tools and a directory of mobile site developers in a bid to help companies “mobilise” sites.
Bloomberg has launched a Bloomberg TV+ app for Apple’s iPad, which will enable tablet users to view its live on-air video stream and on-demand content.
Yahoo! has released its Livestand tablet app and is looking for advertisers to pay up to $500,000 for packages around its new interactive video ad unit.
ITV1’s new drama The Jury debuted with more than 6.2 million peak viewers in the prime time slot last night.
Facebook is becoming a key news destination. According to the latest findings from Lightspeed Research, 15% of all consumers (rising to 30% of 18-24 year olds) turn to Facebook for their news at some point during the week.
A new survey from Havas Media reveals that only 5% of UK brands have a noticeable positive impact on our sense of wellbeing and quality of life. Indeed most people in the UK would not care if 91% of brands ceased to exist. Further evidence, it argues,” that the existing approaches to building and measuring brand value are out of date”
BT has released its results for Q2 and the first half of the year to 30 September 2011.
News Corporation has reported a 7% increase in revenue for Q1 to nearly $8 billion.
Condé Nast has reported a huge increase in digital subscription sales since the release of Apple’s new service Newsstand.