Samsung Smart TV is set to introduce ads in an update to the Smart TV SDK, according to Electricpig.

Are QR codes as popular with consumers as they are with marketers? The 2D datamatrix bar codes seem to be everywhere – in newspapers, on posters, on packaging – but Forrester Research shows that just 5% of Americans who own a mobile used the codes in the three months ending July 2011.

BBC Two’s new King George and Queen Mary: The Royals Who Rescued the Monarchy banked the all-important prime time ratings last night with a high of 3.5 million viewers.

Eastenders, Sherlock and the new Great Expectations adaptation pushed BBC One’s Christmas line-up to the top of the ratings charts this year.

A po-faced old lady sitting alone at her dining table declaring, ‘I don’t like tea – I like gin’, has held off competition from meerkats, Gary Lineker and a child dressed as Darth Vader to become the UK’s most-liked TV ad of 2011.

Newsline would like to wish everyone a very Merry Christmas and a happy and prosperous New Year. We will be taking a break over the festive season; back on 3 January

Waitrose is winning the social media battle this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG).

ITV2’s The Only Way is Essex returned to our screens last night for a one-off Christmas Special. The hour-long show attracted more than 1.1 million viewers and an impressive 6.1% average audience share between 10pm and 11pm.

Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.

Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.