Mirror Group Newspapers has appointed Clare Dove as its new Director of Advertising. Dove, who will take up the position in January next year, will have responsibility for the ad sales operations of the Daily Mirror, Sunday Mirror and the People. She will report to Ellis Watson, General Manager of Mirror Group Newspapers. Prior to… Continue reading MGN Appoints New Director Of Advertising

Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco. The figures concur with recent commentary that conditions in Europe are weaker, whilst the US markets continue to show more positive growth. European… Continue reading Global Advertising Forecasts From Ad Barometer

The growing popularity of digital outdoor products was highlighted at the annual outdoor advertising show, Inside Outdoor. During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media. Digital technology was at the heart of… Continue reading Outdoor Ad Show Celebrates Digital Advances

Until now, text messaging has been generally regarded as a leisure time pursuit primarily used to communicate with friends. However, it also has value in the workplace and the Mobile Data Association has taken steps to gauge this. In a poll of 300 UK business managers, the MDA found that 40% send SMS messages as… Continue reading Mobile Industry Assesses Potential Of Business Texting

It is reported that Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV. According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week. It is understood the groups have been looking to recruit a new chairman… Continue reading Kingsmill Touted For Top Job At Merged ITV

Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers. Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million. NTL added almost 100,000… Continue reading Broadband Boom Drives NTL Recovery In Q3

United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million. The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US. Publications changing hands include Oncology… Continue reading UBM Purchases Specialist Medical Publishers

Vivendi Universal, the France-based media and entertainment group, moved into the black in its third quarter, for the first time in two years. Net profits at the company came in at €131 million, up from a loss of €1.2 billion in Q3 2002. Vivendi said that the performance of its various media business units has… Continue reading Vivendi Universal Is Back In Black

New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market. This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s… Continue reading New Research Urges Marketers To Target Grey Pound

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll