Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll

The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands

It is reported that Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV. According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week. It is understood the groups have been looking to recruit a new chairman… Continue reading Kingsmill Touted For Top Job At Merged ITV

Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers. Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million. NTL added almost 100,000… Continue reading Broadband Boom Drives NTL Recovery In Q3

United Business Media (UBM) has announced it is to acquire two US medical publishing businesses for a total of £37.5 million. The Oncology Group and Cliggott Publishing are being bought from SCP Communications and will be integrated into CMP Healthcare Media, the Healthcare division of CMP Media in the US. Publications changing hands include Oncology… Continue reading UBM Purchases Specialist Medical Publishers

Vivendi Universal, the France-based media and entertainment group, moved into the black in its third quarter, for the first time in two years. Net profits at the company came in at €131 million, up from a loss of €1.2 billion in Q3 2002. Vivendi said that the performance of its various media business units has… Continue reading Vivendi Universal Is Back In Black

Future Network, the international magazine group, has acquired the US’ second best-selling guitar magazine, Guitar One, from Cherry Lane Magazines for £1.5 million in cash. This is Future’s second acquisition of a US guitar magazine business this year; in September the company bought Guitar World and related titles for £10 million (see Future Network Profits… Continue reading Future Buys Second US Guitar Magazine Group

The Trade Union Congress (TUC) has called on shareholders to vote against the election of James Murdoch as a non-executive director of satellite broadcaster BSkyB. The TUC says that James Murdoch cannot be seen to be a sufficiently independent director of a company of which his father, Rupert Murdoch, is chairman. The move is the… Continue reading Murdoch Faces Pressure From TUC Over Son’s Appointment

Conditions in the US advertising markets are starting to look ‘a little brighter’, according to Initiative Media’s CEO, Alec Gerster. In a conference call with Merrill Lynch analysts, Gerster said that although the ‘tone’ of the ad market is improving, it remains uneven and there does not appear to be a swell in demand prior… Continue reading US Ad Market Looks A Little Brighter, Says Initiative Chief

Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley. In an industry overview report, the broker advises investors that agencies have become decoupled from the advertising revenue cycle. This is a result of changes in the… Continue reading Agencies Decoupled From Ad Revenue Cycle, Says Morgan Stanley