Almost three-quarters of young Europeans are online and 16 to 24 year olds are more likely to use newfangled methods of communication than older consumers, according to Forrester Research. A study of internet usage in seven European countries found that 74% of young people are online compared to just 45% of more mature citizens. The… Continue reading Young Europeans Embrace The Net

Revenues from mobile phones in Europe will soon overtake those of the total fixed line market but this does not spell the end of the road for landlines, according to the Yankee Group. In a recent report, Fixed-to-Mobile Substitution Is Inevitable In Europe But Don’t Rush It, analysts claimed that between 20 and 40% of… Continue reading Wireless To Rule The Roost But Fixed Lines Have A Future

Two of the leading newspaper publishers in the US have reported a rise in profits for the third quarter as signs abound of a recovery in the advertising market. Gannett, which owns USA Today and several hundred regional titles, said that profits were up 5% to $279 million in the three months to the end… Continue reading Gannett & Dow Jones Prosper In Q3

US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market

The jury is out on whether public access wi-fi is a potential moneyspinner or a lame duck technology. Things should clarify in 2004 as the infrastructure develops and market consolidation continues. Wi-fi hardware shipments increased by almost 50% in the three months to June, evidence that WLAN solutions are finding favour in the marketplace (see… Continue reading Crucial Year Ahead For Wi-Fi Services

BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service. The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards… Continue reading BSkyB Goes All Out To Promote Sky Plus

The majority of advertisers and media buyers fear that the creation of a single ITV sales house will drive up the cost of airtime, according to a new poll carried out for the Financial Times. The study shows that around 70% of respondents believed that advertising rates at ITV would increase following the merger of… Continue reading Advertisers Fear ITV Sales House Will Push Up Airtime Costs

Conrad Black, chairman and chief executive of Hollinger International, is set to announce a “comprehensive reconstruction” of parts of its parent firm, according to press reports. Hollinger Inc, which controls Hollinger International, publisher of the UK’s Daily Telegraph and the Chicago Sun-Times faces a potential funding shortfall after a profits warning in August (see Financial… Continue reading Hollinger Chief Plans Reconstruction

Carlton and Granada have announced a 7% increase in ITV1’s network programme budget after the Government cleared the way for their £4.2 billion merger. The £57 million year on year increase to £849 million for the current financial year, from 1 October to 30 September 2004, could increase once cost savings from the merger a… Continue reading ITV Merger Leads To Increase In Programme Budget

US online retail will hit $88.1 billion by 2005, whilst total US business-to-consumer (B2C) ecommerce revenues will hit $133.3 billion by this time, according to a new report from eMarketer. The report predicts that by 2005, 66.7% of the population aged 14-plus will be online and 78.0% of these will be using the web for… Continue reading US Ecommerce Forecasts From eMarketer