BSkyB is bracing itself for a torrent of shareholder unrest following the appointment of James Murdoch, son of group chairman Rupert Murdoch, as its new chief executive. According to Sky, James Murdoch was appointed following the unanimous recommendation of a four-member nomination committee of non-executive board members. As a result the board had the simple… Continue reading Murdoch’s Son Lands Top Job At BSkyB

Mirror Group Newspapers has appointed Clare Dove as its new Director of Advertising. Dove, who will take up the position in January next year, will have responsibility for the ad sales operations of the Daily Mirror, Sunday Mirror and the People. She will report to Ellis Watson, General Manager of Mirror Group Newspapers. Prior to… Continue reading MGN Appoints New Director Of Advertising

Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco. The figures concur with recent commentary that conditions in Europe are weaker, whilst the US markets continue to show more positive growth. European… Continue reading Global Advertising Forecasts From Ad Barometer

The growing popularity of digital outdoor products was highlighted at the annual outdoor advertising show, Inside Outdoor. During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media. Digital technology was at the heart of… Continue reading Outdoor Ad Show Celebrates Digital Advances

Until now, text messaging has been generally regarded as a leisure time pursuit primarily used to communicate with friends. However, it also has value in the workplace and the Mobile Data Association has taken steps to gauge this. In a poll of 300 UK business managers, the MDA found that 40% send SMS messages as… Continue reading Mobile Industry Assesses Potential Of Business Texting

New research from Reuters Business Insight and TNS has revealed that advertisers are ignoring older consumers, despite the fact they are set to become the mainstream market. This is the latest in a long line of studies to focus on consumers’ growing disquiet with advertising’s obsession with youth. Reuters claims that by 2006, the over-55s… Continue reading New Research Urges Marketers To Target Grey Pound

Advertising inserts are the publicity tool most likely to influence a consumer’s buying decisions and are the most popular medium used by shoppers when looking for help with a purchasing decision. This is according to a new survey by Vertis, a US-based marketing services provider. The Customer Focus 2004: Ad Inserts Study found that 85%… Continue reading Inserts Top Advertising Effectiveness Poll

The global advertising recession has forced newspaper groups to become more intuitive in the search for income and new revenue strategies are likely to be the main topic at the forthcoming World Newspaper Advertising Conference. The event, organised by the World Association of Newspapers, brings together publishing executives from across the world. Despite the slowdown… Continue reading Newspapers Respond To Changing Advertiser Demands

It is reported that Denise Kingsmill, the deputy chairman of the Competition Commission, has been asked to become the new independent chairman of ITV. According to the Independent On Sunday, Kingsmill was approached by head hunters for Carlton and Granada last week. It is understood the groups have been looking to recruit a new chairman… Continue reading Kingsmill Touted For Top Job At Merged ITV

Cable operator NTL has reported a 68% fall in losses for the third quarter on the back of a surge in broadband subscribers. Revenues were up 4% year on year to £555.2 million in the three months to 30 September. Net losses narrowed from £369.1 million last year to £117.3 million. NTL added almost 100,000… Continue reading Broadband Boom Drives NTL Recovery In Q3