The government’s last minute agreement with Lord Puttnam may not be enough to secure the smooth passage of the Communications Bill through the Lords, after Liberal Democrat peer Lord McNally called for a specific ban on Rupert Murdoch buying Channel Five. Liberal Democrat peers are hoping to force an amendment to the bill which would… Continue reading Lib Dems May Scupper Communications Bill Compromise
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Ofcom Chairman, Lord Currie, has welcomed the GovernmentÂ’s decision to amend the Communications Bill to give the new super-regulator the power to investigate major media mergers (see Government Ends Media Ownership Deadlock). The eleventh hour amendment, put forward by Lord Puttnam to limit the dominance of large media owners following the relaxation of the ownership… Continue reading Ofcom Chairman Welcomes Puttnam’s Plurality Test
Total UK advertising expenditure was relatively flat in 2002 as the football World Cup prompted a second half revival following a difficult start to the year, according to figures published today. The Advertising Statistics Yearbook from the Advertising Association shows that spending, including agency and production costs increased by 1.2% to £16.7 billion. However, this… Continue reading INSIGHTanalysis: 2002 UK Advertising Revenue Figures
Internet users that have a penchant for a particular website are more likely to be well disposed towards marketing messages and buy advertised products, according to a recent report from the Online Publishers Association (OPA). The study, conducted by comScore Networks, was the second to look for correlations between site affinity and attitudes to advertising.… Continue reading Website Affinity Driving Purchase Intent, Says Study
The number of mobile portal users in Western Europe will exceed 40 million by 2007, according to findings from IDC. A mobile portal is a powerful and flexible tool used for delivering specialised services to a wide range of handset users. IDC examined the potential of these applications in sixteen countries and concluded that the… Continue reading Mobile Portals Offer Gateway To Next Generation Services
The prospect of a merger between ITV partners Carlton and Granada has been thrown into turmoil by reports that regulators have rejected the groups’ key proposals to save the deal. According to the Observer, the Competition Commission have thrown out two plans which would have enabled the companies to keep at least one advertising sales… Continue reading ITV Merger In Jeopardy As Remedies Are Rejected
Sly Bailey, chief executive of Trinity Mirror, has apparently ruled out the demerger of the company’s national and regional newspapers but is expected to announce shortly a thorough cost-cutting programme. According to a report in the Mail on Sunday, Bailey, who has carried out a strategic review, is planning to slash overheads and cut between… Continue reading Bailey Seeks To Cut Costs At Trinity Mirror
In a widely anticipated move, Cordiant Communications has agreed the sale of its City PR firm Financial Dynamics International in a deal worth £26 million. The transaction represents the final stage of Cordiant’s disposal programme intended to cut debt. The group has already concluded deals to sell its Australian assets (see Cordiant Completes Sale Of… Continue reading Cordiant Sells PR Subsidiary For £26 Million
The global CRM market is expected to total almost $18 billion by 2006, according to a new report by the Aberdeen Group. Customer Relationship Management (CRM) is a concept used to learn more about customers’ needs and behaviors in order to improve relationships with them. Aberdeen believes that various innovations are set to bring about… Continue reading CRM Spending To Grow 30% By 2006, Says Report
Ipsos-RSL last week issued Europe 2003, its fourth annual report on the lives of the continent’s elite residents. The survey of Europeans in the top 4% bracket is carried out for media planning purposes to ascertain the media consumption and lifestyle of more than 10 million affluent consumers. To qualify, respondents must be at least… Continue reading Media Habits Of Movers And Shakers Under Scrutiny