Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits compared to just over 50% in February 2002. New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November (see… Continue reading UK Broadband Revolution Gathers Pace
ARCHIVE ▸ The Media Leader Staff
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor. The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services… Continue reading MMS Study Brings Little Cheer To Operators
Digital TV homes in the UK have, on average, 3.1 sets, making the country more ‘television-centric’ than the US, says a report in New Media Markets. The research, carried out by consultants Understanding & Solutions in association with BBC Worldwide, found that there are 2.9 sets in the average US digital household while French digital… Continue reading UK Is More ‘Television-Centric’ Than US, Says Study
Sir Martin Sorrell, the chief executive of WPP, has reproached his fellow advertising bosses for whingeing about the state of the market, arguing that recessions are part and parcel of managing a business. According to a Daily Telegraph report from the World Economic Forum in Davos, Sorrell said that chief executives should ‘stop moaning’ and… Continue reading Sorrell Lambasts ‘Moaning’ Industry Chiefs
Like-for-like radio revenues at Scottish Radio Holdings (SRH) rose by 6.5% in the group’s first financial quarter, from October to December 2002. According to the company’s AGM statement, released this afternoon, revenues at the press division, Score Press, were up 5.5% year on year, with growth continuing into January. The group said it has had… Continue reading Scottish Radio Sees Good Start To The Year
Online adspend increased by over a fifth in Germany during 2002, says a new study from Nielsen Media. The research company surveyed twenty leading agencies from around the country and found that internet advertising revenue went up by 20.9% to E255.9 million last year. The biggest gains were in the service sector which saw income… Continue reading Web Advertising On The Rise In Germany
US narrowband internet subscribers are three times more likely to switch from their current ISP than broadband subscribers, according to a new study from the Leichtman Research Group. The report, Understanding Disconnects, Downgrades and Upgrades, found that one-third of online householders in areas where cable is available now subscribe to a broadband service. In addition,… Continue reading US Broadband Users Satisfied With Services
UK radio revenue growth will be subdued for most of this year, as visibility remains poor. That is the prognosis from Merrill Lynch analysts, following a radio industry dinner last week. Revenue growth last year of 2% to 3% was driven mostly by the sponsorship and promotions sector (see UK Radio Beats Revenue Forecasts In… Continue reading UK Radio Update: Consolidation ‘Vital’, Revenues Muted
The text messaging craze reached new heights during 2002 with almost 17 billion person to person text messages sent across the four UK GSM networks, according to the latest figures from the Mobile Data Association (MDA). The data also shows that 1.6 billion SMS messages were sent during December, taking the daily average for the… Continue reading Text Messaging Hits A New High In 2002
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell. Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast