Revenues at the Telegraph Group fell by almost 5% in 2002 as worsening advertising conditions and falling circulation continued to impact on turnover. Full year results show that the group, which publishes the Daily Telegraph, Sunday Telegraph and the Spectator, earned £41.1 million before interest, taxes, depreciation, and amortisation. This represents an increase of 24.7%… Continue reading Telegraph Fails To Arrest Revenues Decline

At present, the advertising industry is characterised by uncertainty as marketers try and get a handle on the likely effect of world events on the general economy. The pervading feeling is pessimistic but a number of media observers are convinced that the war is not wholly to blame for the stagnation of activity. According to… Continue reading The War’s Effect On US Advertising

Television advertising is a highly effective means of building brand awareness for short and long-term business performance, according to new research from the Chartered Institute of Marketing (CIM). The study suggests that developing brand awareness through television advertising need not be expensive and claims that countless companies have benefited from low cost TV campaigns. Channel… Continue reading TV Is Cost-Effective In Building Brand Awareness

Revenues from subscription TV in Europe will increase by more than 25% over the next three years, according to Informa Media Group. The study, European Television – Seventh Edition reports that subscription TV revenues broke the $20 billion barrier in 2002. Growth has been significant since 1995 when revenues totalled $6.2 billion and the $10… Continue reading Boom Years Ahead For Subscription TV

Cable & Wireless has ended speculation over the identity of its new chief executive by appointing Francesco Caio to replace outgoing CEO Graham Wallace. Caio was the founder and boss of IP service provider, Netscalibur. He is joined at C&W by Kevin Loosemore who moves into the new position of chief operating officer. Loosemore was… Continue reading C&W Brings In Caio To Steady The Ship

Emap has today announced the proposed acquisition of Excelsior, the French publisher, in a deal worth €90 million. Excelsior owns a number of consumer magazines, which fall into the categories of science and knowledge, women’s fashion and men’s lifestyle. Emap will also take a 70% share in Excelsior Publicite Interdeco, which carries out advertising sales… Continue reading Emap Raises Profile With French Acquisition

The European Commission has conditionally approved the acquisition of Telepiù by News International paving the way for the formation of Sky Italia. The decision marks the end of a five-month investigation which sought to determine whether the purchase of the Vivendi-owned operator would result in a monopolistic market (see EC To Investigate Telepiu Takeover). Rupert… Continue reading Murdoch To Rule The Roost Over Italian Pay-TV Market

As the war enters its third week, marketers are becoming increasingly anxious to assess the impact it is having on business. This is a difficult task and the best advice seems to be to sit tight and see what happens in the short term. According to Jack Myers Report, upfronts were hot in the early… Continue reading Myers Sticks To Adspend Forecast Despite Uncertainty

Britons are more concerned about the cost of using mobile phones than is widely acknowledged and this could scupper the 3G aspirations of UK operators, according to a new report from The Work Foundation The iSociety Research product, MobileUK: Mobile Phones and Everyday Life found that mobiles are now an integral part of modern society… Continue reading The Public Is Too Prudent For 3G, Says Report

Economic conditions and business failures have stunted the growth of digital television in the past twelve months but 2003 could be the year when the medium comes into its own. Informa Media Group predicts that the number of European digital households will increase by 14% to 30.7 million by December. According to European Television –… Continue reading European Digital Penetration To Reach 40% In 2010