The popularity of broadband is based on the fact that subscribers tend to be wealthy, web savvy consumers who use the internet on a regular basis. However as high-speed access increasingly becomes the norm, there is uncertainty as to how the demographic will evolve. According to analysis by eMarketer, there were approximately 17 million broadband… Continue reading Broadband Set To Enter The Mainstream, Says eMarketer
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New technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate new sources of revenue, says a new study from the World Association of Newspapers (WAN). The latest “Shaping the Future of the Newspaper” report concerns itself with the development of distribution methods which enable publishers to reach a wider audience… Continue reading WAN Hails The Distribution Revolution
Broadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduced customer churn. According to a new report from Allied Business Intelligence (ABI), set-top box (STB) equipment is increasingly equipped with advanced features, such as PVR (personal video… Continue reading Multi-Feature Broadband Boxes Coming To The Living Room
Capital Radio’s advertising revenues fell by 6% in the quarter ending 31 December 2002. October was down by 14% and November and December were broadly flat. Capital says that this reflects the continuing tough advertising market. The group anticipates that January revenues will be modestly up year on year. However, the outlook for February and… Continue reading Capital Radio Ad Revenue Falls 6% In Q4 2002
The fortunes of Interpublic, the world’s second-largest advertising network, hit a new low yesterday as a prominent ratings agency issued a warning about the group’s debt. Interpublic endured a torrid 2002, punctuated by poor results, accounting revisions and ruminations on the state of the advertising economy. Just recently, IPG’s chief executive CEO John Dooner said… Continue reading Interpublic On The Brink Of Junk Status
The Barclay brothers have reportedly drawn up a plan to sell their national weekly newspaper, The Business. According to confidential documents obtained by the Financial Times, a possible management buy-out of The Business has been under consideration for some time. It is understood that lawyers acting for the Barclays have exchanged letters with City advisers… Continue reading Barclay Brothers Set To Sell The Business
Despite the ongoing advertising downturn, the majority of UK agencies managed to increase or sustain their investment in marketing and new business during 2002. A survey of over 150 agencies across advertising, PR, direct marketing, digital and media disciplines shows that advertising agencies had the largest number of staff dedicated to new business and marketing,… Continue reading Agencies Maintain New Business Spend During 2002
After suffering a 12.5% decline in 2002, US online advertising is set to return to growth this year, with eMarketer forecasting a 6.3% rise in revenues. The online ad sector has undergone two years of decline following the burst of the dotcom ‘bubble’ and has not been helped by the downturn in the broader advertising… Continue reading US Online Advertising Forecasts From eMarketer
The level of customer service at US online stores has improved considerably in the past year, according to the research carried out by the e-tailing group. The Chicago based consulting firm secretly shopped at 100 e-commerce sites during the fourth quarter of 2002 to assess the state of online customer service. It concentrated on a… Continue reading Customer Service Improving For Internet Shoppers, Finds Study
UK mobile operators have responded angrily to the decision of the telecommunications regulator to impose reductions on the cost of many calls and warned that customers could lose out as a result. In response to recommendations from the Competition Commission, Oftel has called on the operators to cut their termination charges – the additional tariffs… Continue reading Mobile Operators Unite In Opposition To Oftel Ruling