Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media. The online ad sales company surveyed 5,000 web users and almost 27% admitted to watching less television than they did a year ago. The main protagonists would appear to be those in the… Continue reading Online Population Watching Less Television, Says Report
ARCHIVE ▸ The Media Leader Staff
Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB). The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led… Continue reading Research Reflects Strength Of Online Advertising
European newspaper advertising is expected to fall by 3.4% in 2002, whilst consumer magazine revenues drop by 3.6%, according to Zenith Media figures, analysed by Merrill Lynch. However, both sectors are forecast to return to growth in 2003, with papers up 1.3% and magazines up 1.7%, as shown. European Press Adspend Forecasts … Continue reading Press Advertising Growth Forecasts From Zenith Media
Revenues from mobile gaming are predicted to top â‚Ź500 million in Western Europe this year with the UK contributing â‚Ź75 million to this total. A study entitled How to make money on Mobile Services identifies four different forms that mobile gaming is likely to take. These are classic/arcade style games, betting/lotto games, TV voting and… Continue reading Europe’s Mobile Market Ripe For Gaming
More than £3.5 billion was spent on TV advertising during 2002, a decrease of 5.7% on the previous year, when adspend topped £3.7 billion. Figures from Thomson Intermedia show that FMCG brands were the most lucrative TV advertisers during 2002, investing more than £843 million in the medium throughout the course of the year. FMCG… Continue reading Over £3.5 Billion Spent On TV Advertising Last Year
Venture capitalists are believed to be circling around Carlton and Granada, assessing the prospect of making a bid for the ITV partners ahead of their planned £2.6bn merger. It is understood that the former head of Channel Five, David Elstein, has been discussing the possibility of a take-over bid with a consortium of VC firms.… Continue reading Venture Capitalists Eye Carlton And Granada
The RTL Group has today confirmed the appointment of Gerhard Zeiler as its new chief executive in succession to Didier Bellens (see RTL Chief Leaves For Pastures New). Zeiler takes up the post with immediate effect but will also continue as chief executive of German broadcaster RTL Television. He is thought to be close to… Continue reading Zeiler Takes The Helm At RTL
The number of top US companies launching online advertising campaigns rose by 6% year on year in 2002, according to figures from Nielsen//NetRatings. The survey shows that 286 of the Fortune 500 advertisers – the top 500 companies by revenue – used the internet for a marketing campaign during the course of the year. This… Continue reading Fortune 500 Companies Increase Online Advertising Spend
UK market research growth slowed in the second half of 2002 as ad hoc business declined, according to Merrill Lynch. Nevertheless, the broker is still expecting a 2.5% growth for the full year. Moving into 2003, growth is expected to remain positive – at around 2.5% again – despite increasing pressure on ad hoc business.… Continue reading UK Market Research Growth Slows, But Remains Positive
Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing. The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the… Continue reading Research Predicts Rise In New Media Spend During 2003