Revenues at global advertising network, Publicis, jumped by 20.2% during the course of 2002, putting the group on course to hit its earnings targets for 2003. The figures, announced late yesterday, show revenues rising from Â2.4 billion in 2001 to Â2.9 billion in 2002. This rise was largely a result of the incorporation of the… Continue reading Publicis Revenues Jump 20% In 2002, Buoyed By Bcom3
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The number of UK homes subscribing to a high speed, broadband internet service is set to reach 10.6 million, or 37.9% penetration, by 2008, according to new forecasts from Strategy Analytics. This year, penetration is expected to reach 11.0%, or 2.9 million homes. At the close of 2002 the UK was the second largest broadband… Continue reading UK Broadband Net Penetration To Hit 40% By 2008, Says Strategy Analytics
Consumer confidence in the internet appears to have reached a new high with figures showing that Visa customers made more than â‚Ź2.5 billion worth of online purchases from European internet sites in the final quarter of 2002. The credit card company claims that sales soared by 136% year on year with e-commerce transactions totalling 31… Continue reading European E-Commerce Sales Skyrocket In Q4
Sales of camera phones increased by 65% to 8.6 million in the fourth quarter of 2002, as a growing number of mobile users embraced the latest state of the art handsets. CIT-Online reports that phones with in-built cameras made up 4% of worldwide sales in 2002 and 7% in Q4 alone. Until now, the Far… Continue reading More Attention Focused On Camera Phones
The number of global DSL subscribers practically doubled during 2002, according to a new study by Point-Topic. The broadband research company calculates that 5.7 million digital subscriber lines were added worldwide in the final quarter of 2002 taking the total to 36.3 million. It is estimated that North America and Latin America together accounted for… Continue reading DSL Subscriptions To Top 60 Million This Year
Pacific Century Cyberworks, the Hong Kong-based company that had been linked with a move for Cable & Wireless, has pulled out of a bid for the troubled UK telecoms group. It was earlier reported that PCCW had tabled a £2.4 billion offer (see C&W Subject Of Takeover Speculation) but it has now ruled itself out… Continue reading PCCW Abandons Bid For C&W
Telewest Communications could be ready to merge with its cable rival NTL at the start of 2004, according to managing director Charles Burdick. In an interview with the Wall Street Journal, Burdick said that Telewest would complete financial restructuring in the second quarter and was on target to break even by the end of the… Continue reading UK Cable Operators Could Merge Next Year
US advertising spending rose by 5.9% in 2002, according to preliminary figures from Nielsen Monitor-Plus, the advertising information service of Nielsen Media Research. Nielsen says that the growth was fueled by gains across most major media, with nine of the eleven reported media showing positive figures ranging from 2% to over 10% rises year on… Continue reading US Advertising Grows Almost 6% In 2002, Reports Nielsen Monitor-Plus
Around 15% of consumers respond to SMS text messaging marketing, with this figure rising to around 46% of recipients for the best-performing campaigns. This is according to research conducted by Enpocket, which has monitored more than 200 UK SMS campaigns since October 2001. The group’s report shows that the most likely response to an SMS… Continue reading SMS Is Most Effective Direct Marketing Method, Claims Enpocket
Following the successful launch of Freeview in the UK, Ireland is planning to set up its own digital multi-channel service. The Irish Minister for Communications, Dermot Ahern has proposed the introduction of an all-Ireland system that will deliver a significant number of domestic and foreign channels. Customers would merely pay an initial fee of around… Continue reading Low-Cost Irish Digital Service On The Cards