Following two years of decline, a gradual growth in advertising spend over the next couple of years is anticipated by analysts at ABN AMRO, who are reinstating their coverage of the European media sector. The broker forecasts that global advertising spend will grow by 2.2% in 2003 and by 3.9% in 2004. Advertising contributes around… Continue reading ABN AMRO Forecasts Gradual Ad Growth In 2003, Rising In 2004

As the Christmas shopping season swings into full gear, the Government has announced that it is to spearhead a campaign to reassure consumers that it is safe to buy presents online. A report out this week said that, out of the ten markets studied, the UK had the highest browser to buyer conversion rate with… Continue reading Government Seeks To Allay Online Shopping Fears

At present, personal video recorders (PVRs) are considered a niche product and fears that they could spell the beginning of the end for television advertising (see Insight Analysis: Should Advertisers Fear Digital Video Recorders?) have so far proved unfounded. However, take-up is on the increase (see PVRs To Emerge As A Force, Says Informa Media)… Continue reading PVR Technology Will Force Advertisers To Adapt, Says Forrester

Granada has announced the appointment of James Crosby, chief executive of respected bank HBOS, as a non-executive director. Crosby, who is also a non-executive director at St James’s Place Capital, has had a long and distinguished career in the financial services sector and it is believed that he is being brought to the board to… Continue reading Granada Hopes To Woo City With New Appointment

Granada today announced full-year losses of £164 million but the commercial broadcaster was encouraged by results in the second half and remains confident about the future of ITV. The company announced that pre-tax profits for the year to late-September came in at £176 million, 10% less than in 2001, but ahead of many analysts forecasts… Continue reading Granada Unbowed Despite Fall In Profits

Pace, the UK set-top box manufacturer, has today issued its fifth profits warning of the year and is not optimistic that sales will pick up in the near future. The company said that the slow take-up of digital television in Europe and the US meant that targets were being missed and second half losses are… Continue reading Pace Issues New Profits Warning

A new report has offered an optimistic prognosis for the US advertising industry by claiming that 2003 will see a significant increase in spending. The forecast, Outlook for Advertising and Media is produced by financial information specialist Global Insight. It claims that all media types will experience a recovery in advertising sales in the next… Continue reading US Advertising Market To Grow By 6% In 2003, Says Report

There are now 563 million people worldwide with home access to the web according to the Global Internet Trends survey from Nielsen//NetRatings. The number of users rose by 10 million in the third quarter of 2002. The study shows that the US continues to have the largest internet population, with almost 30% of the total… Continue reading Internet Population Increases By 10 Million

Mobile phone sales totalled 104.3 million units in the third quarter of 2002, a 7.8% increase from the same period last year, according to a new report from Gartner Dataquest. This higher-than-expected increase is a timely boost for the industry as the crucial Christmas period approaches. It will also be of interest to researchers and… Continue reading Mobile Sales Growth Prompts Talk Of Recovery

An average of 50 million text messages were sent each day during October taking the monthly total to an all time high of 1.54 billion, according to the Mobile Data Association (MDA). The daily average for October, which is substantially higher than the 21 million daily texts sent each day in October 2000, brings the… Continue reading Early Birthday Present As Texting Hits 50 Million Mark