It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market
ARCHIVE ▸ The Media Leader Staff
The transition to digital television (DTV) in the US is progressing at an ‘astounding pace’, according to the president of the Consumer Electronics Association (CEA), Gary Shapiro. This assessment is based on the rate at which consumers are buying DTV-enabled integrated television sets and monitors. In July, factory-to-dealer sales rose by 81% year on year,… Continue reading DTV Set Sales Soar In US, But Set-Top Boxes Lag
Nearly 46 million people in the US went online from work in August 2002, the highest figure yet recorded by Nielsen//NetRatings since it began measuring the at-work audience. Net usage at work rose 17% year-on-year compared to home usage which was up by just 4% in the same period. Men account for 55% of all… Continue reading US Workplace Web Usage Hits New Peak
New research conducted by the Mobile Data Association (MDA) has found that more and more businesses are using SMS to communicate with their customers. The report, due to be published this month, also highlights the importance of using SMS as a marketing tool and predicts that the trend will be accelerated by the growth of… Continue reading MDA Predicts Growth In Text Marketing
The chief executive at RTL, Europe’s largest broadcaster, has called on the UK government to extend the ban on companies outside the EU investing in British broadcasting firms until similar laws in the US are relaxed. Speaking at the Royal Television Society’s International Conference in London, Didier Bellens voiced his disapproval of US TV ownership… Continue reading RTL Chief Calls For Level Playing Field On Media Ownership
A new survey from In-Stat/MDR indicates that business broadband usage is likely to grow in the next few years. However, these findings are tempered by claims that the technology will largely be confined to non-essential applications in small remote branch offices or for home workers. The research found that over a fifth of large US… Continue reading US Firms Reluctant To Commit To Broadband
The viability of paid-for content will be the focus of this year’s World Electronic Publishing Conference to be held in Barcelona next month. “Beyond The Printed Word” is organised by the publishing technology association IFRA, the World Association of Newspapers (WAN) and the magazine publishers association FIPP. The conference, which will take place on 17… Continue reading Publishers Step Up Search For Online Profits
European consumer spending on interactive TV applications and services will more than double in the next six years, according to a new study by Strategy Analytics. The research firm calculates that 16 million Europeans are active users of enhanced TV applications and predicts that spending in this sector will total $92 million in 2002. This… Continue reading European iTV Revenues Set To Escalate
Global advertising network, Publicis, has released first half financial results which saw revenues increase by 2.4% year on year, outperforming the overall market. While the worldwide advertising market dropped an estimated 6% in the first six months of 2002, Publicis’ organic growth only declined 3.6%, the statement says. Publicis owns a number of agencies worldwide,… Continue reading Publicis Results Outperform Struggling Ad Market
The US and UK advertising industries are to show the lowest year on year decline of the top seven global markets in 2002, at -0.1% and -1.2% respectively, according to the latest growth forecasts from Zenith Optimedia. The year on year growth figures are compiled from the gross revenue forecasts from Zenith, analysed in more… Continue reading Top Seven Ad Market Growth Forecasts To 2004, From Zenith Optimedia