A recovery in global advertising markets is not yet that evident, despite ‘patchy’ demand in the US, according to the latest forecasts from Zenith Optimedia. An analysis of the world’s seven largest markets, which comprise 73% of the total global expenditure, shows that any significant growth is not likely until 2004 in constant currencies, rather… Continue reading Zenith Warns Of No Real Recovery Until 2004 In Global Ad Forecasts
ARCHIVE ▸ The Media Leader Staff
Global media and market research network, Aegis Group, this morning reported a strong performance at its media buying agency, Carat, which managed to build market share and report some positive organic growth, despite the prolonged depression in advertising conditions. The group says that there have been some signs of an advertising recovery in the US,… Continue reading Aegis Sees No Improvement In Europe, Results In Line
AOL Time Warner, the world’s largest media company, has substantially reduced its full-year forecasts for the America Online (AOL) internet service provider division, citing the continued softness in business’ advertising revenues as the main cause. AOL’s full-year revenues are now expected to be $1.7 billion, down from the previous forecast of $1.8 billion to $2.2… Continue reading AOL Time Warner Pulls Back Forecasts Due To Poor Online Ad Revenues
Scottish media company, SMG, intends to sell its newspaper and magazine publishing business in order to reduce debt and to concentrate on its core operations of television and radio. By divesting of the publishing interests, SMG hopes to be able to benefit more readily from the changes in media ownership legislation that the new Communications… Continue reading SMG To Sell Publishing And Online Business
Pre-tax profits at SMG, the Glasgow-based media company, dropped by 42.5% to £11.5 million in H1, whilst earnings fell by 9.0% to £31.3 million, the group announced this morning. The figures, which exclude online activities and goodwill amortisation, are in line with the company’s expectations and ahead of predictions by analysts at ABN Amro. SMG… Continue reading SMG Profits Hit By ITV Ad Decline
UK advertising expenditure increased by 1.1% year on year during the second quarter of 2002 to £3.4 billion, according to the latest figures from the Advertising Association‘s Quarterly Survey of Advertising Expenditure. However, the positive growth does not hold up after the figures have been adjusted for inflation to show costant currencies; on this basis… Continue reading UK Ad Decline Stabilises In Second Quarter
Global media agency network, Aegis Group, has upgraded slightly its US and Asia forecast and has reduced the figures for the European market for 2002. Announcing its first half results this morning (see Aegis Sees No Improvement In Europe, Results In Line), Aegis said that the strong upfront markets in the US have pointed toward… Continue reading Aegis Upgrades US & Asia Ad Forecasts, Downgrades Europe
Total US magazine advertising revenue increased 2.7% year on year in August, closing at $1.1 billion, according to the latest data from the Publishers Information Bureau (PIB). The number of ad pages for August was 14,498, down 5.8% from last year. In the year-to-date, revenue reach $9.9 billion, flat on the previous year, and ad… Continue reading US Magazines Ad Revenue Rises, Volumes Dip In August
Pan-European broadcaster, RTL Group, has said that it is not interested in acquiring the 35% stake in the UK’s Channel 5 currently owned by United Business Media (UBM), nor does it wish to buy either of the ITV companies. The group’s position was made clear by chief executive Didier Bellens at a conference call, as… Continue reading RTL Not After ITV Or Remaining C5 Stake
Global market research firm, Taylor Nelson Sofres (TNS), has posted a strong set of first half financial results, with pre-tax profits rising by 10.9% to £19.0 million year on year. Chief executive, Mike Kirkham, said that market conditions have been more difficult than had been expected. Nevertheless, TNS’ business performed ‘resiliently’ in the six months… Continue reading Taylor Nelson Sofres Shows Good H1 Figures, Despite Difficult Markets