About 21 million Europeans are regular visitors to newspaper websites, according to a new report by Forrester Research. This is equivalent to just 8% of the the continent’s population. Nevertheless, the study found that individuals who access web newspapers are generally younger, wealthier, and better educated than the average consumer. They also tend to have… Continue reading Newspaper Sites Attract Upmarket Readers, Says Forrester

Video game platforms are set to experience rapid growth in the coming years according to a report by Screen Digest for the European Leisure Software Publishers Association (ELSPA). The study entitled Wireless, Interactive TV & Online Gaming claims that iTV, mobile and multiplayer console games will energise the home entertainment sector and bring about a… Continue reading Bright Future Predicted For Gaming Platforms

Take-up of digital TV has increased by 10% in the UK during the past year, according to a survey conducted by MORI on behalf of the Department for Culture, Media and Sport. Approximately 40% of UK households now have access to digital television, up from 30% last year. Moreover, the report found that 71% of… Continue reading Digital TV Take-Up On The Increase, Says Report

Shares in Pace Micro Technology, the set-top box manufacturer, have fallen by over 40% following news that it has agreed a revised contract with BSkyB that will severly cut into profits. Under the new arrangement, Pace will now supply its video recorders at a discounted rate until next April in return for a share of… Continue reading Pace Counts Cost Of New Sky Deal

US media spend is set to total $155.6 billion this year, according to new, upgraded forecasts from Jack Myers Report. Myers Report has slightly revised its figures for 2002 and 2003 in its July update. It had previously calculated that total spend would amount to $151.2 billion this year. Adspend is expected to hit $160.3… Continue reading Myers Amends US Advertising Forecasts

The number of UK homes with internet access rose to 42% in the first quarter of 2002, according to new figures released by the Office of National Statistics (ONS). Some 10.7 million households were able to access the internet from home between January and March this year, up from 9.8 million in the previous quarter.… Continue reading UK Internet Access Breaks 40% Barrier

The requirements of the viewing public should be a prime consideration for digital terrestrial television licence bidders. So says a report by market research group, Taylor Nelson Sofres (TNS), which provides food for thought to those parties applying to take over the DTT multiplexes vacated by ITV Digital earlier this year. The research, carried out… Continue reading DTT Providers Warned To Listen To Viewers

As anticipated, there was little encouragement for the beleagured advertising market in the new forecasts issued by Zenith Optimedia today. The media agency sees no prospect of a revival this year, claiming that worldwide expenditure will fall by 0.5% and by 2.7% in real terms. This is in addition to the decline in 2001, when,… Continue reading Ad Recovery Still Not Imminent, Says Zenith Optimedia

Although broadband usage has doubled this year, the UK is struggling to keep pace with other European countries, according to a new report from NetValue. Figures show that 6.1% of UK households now connect to the Internet via broadband, up from 2.6% in December 2001. However this compares unfavourably with Denmark and Germany where penetration… Continue reading UK Lagging In Broadband Stakes, Says NetValue

Wireless gaming over mobile networks will be an industry worth $4.4 billion globally by 2006, according to new research from Ovum. The group says that South Korea and Japan will provide the blueprint for the development of the wireless gaming market. For some time now, the mobile industry has been waiting on the much lauded… Continue reading Wireless Gaming Could Bring Relief To Mobile Operators