According to a report in today’s Wall Street Journal, positive signs are emerging for the ad industry with two Wall Street analysts reporting a likely upturn in the market. “We believe the US advertising recession is at its end,” said Leland Westerfield, media analyst at UBS Warburg in New York. “The cyclical recovery appears to… Continue reading US Analysts See Positive Signs In Market Outlook
ARCHIVE ▸ The Media Leader Staff
US radio revenue rebounded in January according to the latest totals released by the Radio Advertising Bureau. National sales were up 2% when compared with January 2001 and local revenue increased by 1% year on year. The combined total for local and national spending also grew by 1% in year on year comparison. The announcement… Continue reading US Radio Rebounds In January
Peter Bazalgette has called for the Government’s analogue switch-off target of 2006-2010 to be abandoned, claiming that it is “unrealistic and distorts policy making”. The chairman of Endemol UK and non-executive director of Channel 4, writing in today’s Guardian, added that “an early switch-off as a government objective encourages digital platform-owners to hope for interventions… Continue reading Bazalgette Calls For End To Switch-Off Target
The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times. In the US, bidding wars over various league and competition rights have subsided somewhat with… Continue reading Insight Feature: Sport, Not The Draw It Used To Be?
Cahners In-Stat says it expects the number of business wireless data users to grow from 6.6 million at the end of 2001 to more than 39 million in 2006. Although there is growth within the wireless consumer market, Cahners predicts that business use will continue to bring in the lion’s share of wireless revenue for… Continue reading US Wireless Business Market Will Be Worth $16 Billion By 2006
IDC analysts say net use is set for massive growth that increase the number of people online worldwide to almost a billion people by 2005. Global net traffic in 2005 will be 93 times the volume recorded in 2000, says IDC. This represents a compound annual growth rate of 147% and an internet population of… Continue reading Worldwide Net Traffic Will Grow By 147% Over Next Three Years
According to data released by the Centre For Regional Tourism (CRT), an increase of about 46% is expected in the European online travel market during 2002. Revenue for the year is forecast to be around E6.5 billion, up from E4.4 billion in 2001 and a share of around 2.9% of the whole market. The UK… Continue reading European Online Travel Market Will Grow By 46% in 2002
BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium. Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers, is “on… Continue reading BSkyB Expresses Confidence In Digital Future
A new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital TV is to be achieved. New digital TV “adapters”… Continue reading UK Free To Air Digital Television May Have Limited Future, Says New Report
In what is considered to be an upbeat trading statement this morning, DMGT stated that although the advertising market remains ‘soft’ the outlook is optimistic. During Q4 2001, advertising revenue at Associated Newspapers was showing declines of around 15% on the previous year, DMGT says that this margin has now narrowed to around 8% for… Continue reading Daily Mail Forecasts ‘Satisfactory’ 2002, Despite Tough Times