Dow Jones & Company, publisher of the Wall Street Journal, yesterday announced that February 2002 advertising linage at the paper declined by 21.5%. This is an improvement when compared to the decrease of 35.5% in February 2001; February 2000 showed 49.5% growth, creating the difficult comparables. In the year to date, linage declined by 27.4%,… Continue reading Ad Decline Slows At Wall Street Journal
ARCHIVE ▸ The Media Leader Staff
Media and advertising agencies are more optimistic on the outlook for a US media market recovery than are the advertisers themselves, according to the results of a survey conducted by Jack Myers Report. The quarterly Advertising Confidence Index research questions chief executives of client companies (advertisers), media planning/buying agencies and ad agencies, asking about their… Continue reading Agencies More Optimistic On US Media Recovery Than Advertisers, Finds Myers
The decline in IT spending in Europe has bottomed and the beginnings of a gradual recovery are now appearing, according the latest data on technology expenditure in western Europe, compiled by IDC and released this month. IDC has increased its 2002 growth forecast for annual IT spending in western Europe from January’s 6.4% figure to… Continue reading European IT Spend Recovery Now Emerging, Says IDC
A new report from eMarketer analyses potential future growth in the video on demand (VOD) market. Despite the obvious attractive consumer benefits of VOD, eMarketer points out that the service faces some serious competition in the shape of the nascent personal video recorder (PVRs) market, the existing home video market and from the growing DVD… Continue reading VOD Faces Stiff Competition From Existing Video Market, Says eMarketer
According to Interactive TV: Reality & Opportunity, a new report from eMarketer, there will be more that 58 million iTV household in the US by the end of 2005. US iTV Households 2000-2004 2000 2001 2002 2003 2004 2005 iTV Households (millions) 3.2 12.7 22.1 33.4 45.7 58.2 As % Of Total Households 3.0… Continue reading US iTV Homes Will Exceed 58 Million By 2005, Says eMarketer
The French television marketplace grew by 2.3% in February 2002, after a 1.6% growth in January, according to gross data compiled by ABN Amro. The broker expects Q1 net advertising revenues to by down by 0.2%. TF1 is forecast to show 0.7% growth, whilst M6 will be down by around 3.0%, it said. Last year… Continue reading French TV Market Grows 2.3% In February 2002
The Government has reiterated its intention to relax the cross-media ownership regulations in the forthcoming Communications Bill. Speaking at the culture, media and sport select committee yesterday, Culture Secretary, Tessa Jowell confirmed that the Government intended to raise the threshold that prevents any one ITV company from having more than 15% of the total audience… Continue reading Government Reiterates Cross-Media Relaxation Plans
Dutch publisher VNU has this morning released slightly better than expected full-year results for 2001 but warned that ad revenues in Europe would continue to fall in 2002. Operating income at VNU grew by 14% to reach £516 million, slightly ahead of analyst predictions, although within the magazine division this fell by 30% from £99… Continue reading VNU Results ‘On Track’ But No Outlook For 2002
A new study by Jupiter MMXI examines customer loyalty to European retail websites over the past four months. The analysis tracks unique visitors to a website in November 2001 and then follows them for the three months from December 2001 to February 2002 to see what proportion of them continue to return to the site… Continue reading Jupiter Tracks European Retail Website Loyalty
Twice as many Londoners as Welsh people access the internet on a regular basis, revealing a “gaping gulf” in the uptake of interactive technologies, according to a report commissioned by online bank Egg. The research, conducted by MORI, shows that the overall number of people using interactive technologies such as the internet, digital television and… Continue reading 10% Of UK Public Plans To Get Online Within Two Years