The latest UK advertising growth forecasts from Zenith Media and the Advertising Association (AA) are given here, with averages. The consensus is for a slight growth in 2002, averaging at 0.6%. The AA has not produced forecast data for 2003 and 2004, where Zenith predicts 2.9% and 3.2% growth respectively. UK advertising growth forecasts comparisons … Continue reading Latest UK Ad Growth Forecasts From Zenith And AA
ARCHIVE ▸ The Media Leader Staff
colspan=”6″>Magazine Adspend Forecasts (% Growth)
The existing US television ownership rules must be reviewed, a US Appeals Court has determined. Currently, TV station ownership is restricted so that no one network can reach more than 35% of US households (see Viacom Networks Leave NAB Over Audience Limit); it also prevents operators from owning cable systems and broadcast TV stations in… Continue reading US Television Ownership Restrictions Must Be Reviewed, Says Court
Capital Radio has bought Greater Manchester’s Big AM analogue and digital licences from the Wireless Group for £250,000. The licences will be rebranded as Capital Gold, increasing the potential audience of the Capital Gold Network from 15.8 million to 18.1 million adults. The deal builds Capital Radio’s presence in the ‘lucrative’ North West region. The… Continue reading Wireless Group Sells Manchester’s Big AM Licences To Capital
Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency, as reported by ABN Amro today. Adspend for the year was Yen6,058 billion. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years,… Continue reading Japan Advertising Falls 0.9% In 2001
Advertising expenditure in Japan fell by 0.9% in 2001 year on year, according to figures released by Dentsu, the country’s largest ad agency. Adspend for the year was 6,058 billion yen. The decline follows an increase of 7.2% in 2000 – the first gain for the industry in three years. After two years of decline,… Continue reading Japan Advertising Falls 0.9% In 2001
eMarketer reports that the number of internet subscribers in India is forecast to hit 7.7 million in 2004. The National Association of Software and Services Company (NASSCOM) predicts that there will be 50 million internet users in the country by 2004. NASSCOM also notes that there will be roughly 1.5 million active subscribers in India… Continue reading Internet Subscribers In India Will Reach 7.7 Million BY 2004
Currently, 63% of UK businesses are connected to the internet, up from 61% in August 2001, with 92% of medium-sized UK businesses and 62% small businesses now online. These are some of the findings of a new Oftel survey into business consumers’ use of the internet. Twenty-seven percent of small businesses think it unlikely that… Continue reading Over 60% Of UK Business Are Now Online, Says Oftel
Advertising revenue, including sponsorship and promotions, for UK commercial radio fell 7.7% year on year to £549 million, according to the latest figures from the Radio Advertising Bureau (RAB). It is projected that the fall will be in line with the performance of the display advertising market as a whole during the year, resulting in… Continue reading UK Commercial Radio Revenue Dips 7.7% In 2001, In Line With Display Market
Senior cable operator executives in the US project that 51% of households had access to digital services by the end of 2001, up from 40% a year earlier, according Jack Myers Report today. Myers says that the US cable industry is set to put a new marketing push behind digital upgrades and high-speed data delivery… Continue reading US Cable Operators Value Digital And High-Speed Connection Over Video On Demand