The printed press needs to reduce its dependency on advertising if it is to maintain its influence in the media marketplace, according to Publishing In The Knowledge Economy, Pira International’s new analysis of the publishing industry. The report, presented to the Department Of Trade and Industry (DTI) and UK Publishing Media (UKPM), acknowledges that advertising… Continue reading Publishers Directed To Meet Challenge Of New Media

The European online ad market is set for a significant recovery in the near future, according to Microsoft’s web portal, MSN. Executives of the internet company are confidently predicting a 25% growth in advertising in the next year across Europe, the Middle East and Africa (EMEA). “We’ve reached the bottom,” said Judy Gibbons, vice-president of… Continue reading MSN Gears Up For Online Revival

The UK Government is hoping to achieve a 95% penetration of overall digital television (DTV) by 2010, at which point it plans to cease broadcasting the analogue signal. Indeed, the intention is to cease the analogue signal sometime between 2006 and 2010 at the latest. However, according to recent growth and forecasts, even a 2010… Continue reading Insight Analysis: Digital Struggles

ITV companies Carlton and Granada may have shed themselves of their biggest burden – ITV Digital – and may be witnessing the beginning of a broad upturn in advertising (see ITV Shows Beginning Of Sustained Ad Recovery With World Cup), but they still face some major strategic challenges, according to analysts at Lehman Brothers. The… Continue reading ITV Companies Face Strategic Challenges, Says Lehman Brothers

UK publishing companies will need a helping hand from the Government if they are to be competitive on the world stage, says a new study commissioned for the Department Of Trade and Industry (DTI). Publishing in the Knowledge Economy has been produced by Pira International for the DTI and UK Publishing Media (UKPM). The report… Continue reading Charity Must Start At Home For UK Publishers

European firms will invest upwards of E2.5 million to implement strategic web services in 2003, with 84% of companies increasing their web services budgets, according to new research from Forrester Research. During 2003, execs surveyed by Forrester said that they plan to use web services throughout their enterprise, not just for a single process. Customer… Continue reading European Firms To Increase Investment Of Web Services

Online retail spending in the United States increased by 47% between 2000 and 2001, according to a report from Abacus, a division of DoubleClick. Abacus based its research on a database of the transactions made by 90 million US households. It found that the percentage of catalogue consumers buying online increased by 2% to reach… Continue reading Catalogue Consumers Bolster US Online Spending

Almost one third of the UK population is not interested in making the switch from analogue to digital television (DTV), according to a new Sensor survey from Mediaedge:cia. The 29% who are not interested in DTV represents the highest resistance since the Sensor survey began measurement in September 1998 and is a substantial rise on… Continue reading UK’s Interest In Digital TV Dwindles, According To Mediaedge:cia Survey

Advertising revenues rose by 2% in the first five months of the year at regional newspaper publisher, Johnston Press, the group said in a trading statement this morning. The figures show the resilience of local advertising revenues during a period of economic uncertainty, says Johnston; national revenue has been hit much harder than local during… Continue reading Local Ad Revenues Aid Johnston Press Figures

Worldwide business-to-business e-commerce is set to increase by nearly 74% this year, according to new study from eMarketer. The E-Commerce Trade and B2B Exchanges report claims that revenues will reach $823.4 billion by the end of 2002, up from $474.3 billion last year. By the end of 2004, B2B revenues are expected to total $2.3… Continue reading Global B2B E-Commerce Revenues To Escalate