Prospects for significant trading recovery in the second half of the year look good, Pearson chief executive Marjorie Scardino will tell a Merrill Lynch telecommunications, media and technology (TMT) conference today. Scardino says that whilst first half results will ‘reflect a significantly weaker advertising environment’ than the same period in 2001, earnings per share should… Continue reading No Signs Of Ad Recovery At FT Group, Says Pearson

US interactive and direct marketing revenues rose by 9% to $1.9 trillion during 2001, according to the latest data from the Direct Marketing Association (DMA). This rise comes despite a year ‘marred by economic uncertainty and public concern over anthrax in the mail’, notes the DMA. Forecast According to Association’s Economic Impact: US Direct &… Continue reading US Direct Marketing Grows Despite Anthrax Scares

Online games will be played by around 114 million worldwide by 2006, according to a new forecast from DFC Intelligence. Online game usage is expected to increase nearly six-fold in that period, says the report. The report also says that top online games are now able to generate revenues in excess of $100 million each.… Continue reading Worldwide Online Gamers To Hit 114m By 2006

Total US magazine advertising revenue increased 2.4% year on year during May, closing at $1.5 billion, according to the latest data from the Publishers Information Bureau (PIB). However, the number of ad pages for May were down 6.3% on last year, at 20,268. In the year to date, advertising revenue showed a 3.3% decline, closing… Continue reading US Magazine Revenues Up But Volumes Down In May

Web usage in the UK continues to rise apace with the latest findings showing that a further 5 million people went online in the last twelve months. Research from Nielsen//NetRatings indicates that there are now 16.5 million regular home internet users in the country, an increase from 11 million last year. The total number of… Continue reading 30 Million Britons Online, Says Nielsen/Net Ratings

Total UK advertising expenditure fell 6% year on year for the first quarter of 2002 according to the latest data released by the Advertising Association (AA). Figures compiled by the World Advertising Research Center (WARC) for the AA’s Quarterly Survey of Advertising Expenditure put the total adspend for the quarter at £3.4 billion and most… Continue reading UK Adspend Still In Decline, Says AA

Market research group, Taylor Nelson Sofres (TNS), says it now expects the global market information industry to grow by 3-5% during 2002; it had previously forecast market growth of up to 5%. In its AGM statement this morning, TNS said that trading activity has picked up after a slow start to the year. “With the… Continue reading TNS Reduces Market Information Revenue Forecasts

Current UK radio trading remains patchy with all radio companies remaining somewhat cautious, according to a media conference held by Merrill Lynch this week. The broker says that UK radio is not experiencing the larger uplifts that UK television and US radio are now seeing. Nevertheless, analysts believe that things are generally trading better. A… Continue reading UK Radio Industry Looks Ahead At Merrill Lynch Conference

The future of digital television has again been thrown into question with the release of a new report claiming that only half of the UK population will be able to receive the medium through their existing aerials. Research carried out by Logica on behalf of the ITC indicates that the digital TV signal is currently… Continue reading Signal Failure Threatens To Halt Digital Progress

Advertising revenues at Granada were up by 14% in May, the company told a Merrill Lynch conference this morning. The group also said that there is now limited forward visibility, something which has so far been unavailable according to most media groups. June will show revenue up 7%, with July rising 6%. The strong US… Continue reading Granada Sees Forward Visibility As Revenues Rise