Analysts at ABN Amro have reappraised their outlook of VNU, the Anglo-Dutch publishing group, after its stock has fallen more than 40% in the last twelve months. The broker says that VNU has substantially altered its business mix over recent months, moving away from the volatile advertising-dependent activities such as consumer publishing and toward the… Continue reading VNU Builds Defences, Says ABN
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WPP has extended its offer for UK media buying group, Tempus, until 22 October, the group announced this morning. This is the second extension of the bid, the first closing yesterday. In the meantime, WPP decided to seek to back out of the deal by drawing on the material adverse change clause (see WPP Seeks… Continue reading WPP Extends Tempus Offer To Negotiate Withdrawal
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
In light of US strikes on Afghanistan and the continued threat of terrorism across the States, Jack Myers has revised its US ad revenue forecasts for 2002 putting forward a best and worse case scenario. Even prior to the attacks on the US Myers forecast of -1.7% growth in total ad spending was optimistic. The… Continue reading Myers Reduces ‘Overly Optimistic’ 2002 US Ad Revenue Forecasts
Online content producers that believe users will pay for their content because of its intrinsic value are wrong, according to Making Content Pay, a new report by Forrester Research, released today. The research firm claims that the user’s experience of web-based content is complementary to other media, rather than as substitute to them. For this… Continue reading Users Will Not Pay For Most Online Content, Says Forrester
In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure
German pay-TV group, Kirch Media, is in discussions with the BBC and ITV to sell the broadcasting rights to the 2002 and 2006 World Cup competitions. Kirch owns the global broadcasting rights to the next two World Cup tournaments and will sell on these on a regiona by region basis. It has already reached an… Continue reading Kirch In Talks With BBC And ITV Over 2002/2006 World Cup Rights
Recent news-flow suggests that the telecoms sector is set to experience a raft of job cuts, as companies seek to reduce debt and costs and boost revenues. NTL Cable company, NTL, has cut its workforce from 23,200 in October last year to 18,500 in October 2001. Further cuts are planned to take the headcount down… Continue reading Flurry Of Job Losses Set For Telecoms Sector
US retail sales dropped sharply last month, adding to fears that the economy there may be slipping into a full recession. According to figures from the Department of Commerce (DOC), retail sales were down by 2.4% month on month in September, much worse than had been expected. The DOC altered the way it calculates seasonal… Continue reading Full Recession Looms As US Retail Sales Fall 2.4% In September