The Advertising Association has released its latest UK media forecasts which anticipate that spending in Q1 2002 will fall by -11.3%. Ad spend in the UK will total £12,120 million in 2002, says the AA. UK Media Forecasts From The Advertising Association  Spending (£ million)      Total  TV  Radio  Outdoor & Transport  National Newspapers … Continue reading AA Forecasts Staggered Recovery For UK Media Spend

Advertising expenditure on UK commercial radio is expected to stand at £492 million for 2001 (excluding revenue from sponsorship and promotions), according to the latest figures from the Advertising Association. This represents an 8.0% decline year on year, compared to a 6.4% decline across the display marketplace as a whole, with Commercial Radio achieving a… Continue reading UK Commercial Radio Quarterly Advertising Trends And Forecasts

Latest figures from Zenith Media forecast an increase of 5.1% for commercial radio advertising this year compared to a 0.7% increase for all advertising in the UK. These gains, in both revenue and share are expected to continue into next year before tailing off in 2004. The figures from Zenith are not as optimistic as… Continue reading UK Advertising Growth Forecasts From Zenith Media

Market information network Taylor Nelson Sofres (TNS) has acquired the custom research division of US-based Greenfield Online (GFOL), which will be integrated into TNS Intersearch. GFOL will now be dedicated to serving the online data collection needs of research companies, which in turn conduct web research for a range of blue chip clients. In the… Continue reading Taylor Nelson Sofres Acquires US Internet Research Group

Cable company NTL has confirmed that it has appointed a number of banks and brokers to undertake a recapitalisation of the company in order to reduce debt. Credit Suisse First Boston, JPMorgan and Morgan Stanley will advise the broadband cable group on a recapitalisation structure and reduction of its $12 billion debt burden. CEO Barclay… Continue reading NTL Confirms Recapitalisation Moves

Global market information company, Taylor Nelson Sofres (TNS), has agreed to acquire the broadcast division of BMC News and will combine the division’s activities with those of TNS Tellex. The value of the acquisition was not disclosed. The merged entity will be one of the UK’s leading broadcast monitoring specialists and will build on the… Continue reading Taylor Nelson Acquires TV And Radio Monitoring Business

German advertising spend declined by 9.8% in December last year, according to an analysis of ACNielsen data by ABN Amro. The broker had predicted a fall of 7.7%. Radio was the hardest hit by the slowdown, declining by 19.3% for the final month of 2001; newspapers also suffered, down by 11.0%. Only magazines outperformed the… Continue reading German Ad Market Drops 7.1% In 2001

The substantial deployment on internet video on demand (VOD) services in the US will not occur until 2005, according to report released this month by GartnerG2. Web-based video on demand is very much being hyped as the next major development in broadband entertainment services in the US. Nevertheless, GartnerG2 predicts that its success is a… Continue reading Internet Video On Demand Success A Long Way Off, Says GartnerG2

Below are long-term commercial radio revenue and total advertising forecasts from the Advertising Association (AA), as reported by the Radio Advertising Bureau (RAB). The AA has produced a high and low option for the predictions, as shown. Radio’s share of advertising is expected to break the 5.0% barrier around 2009, in both the high and… Continue reading Long Term UK Commercial Radio Revenue Forecasts

If European telecommunications companies endeavour to compete with cable operators by building ‘hybrid’ satellite and ADSL networks they will end up losing more than E3,000 (£1,830) per subscriber over ten years, according to Forrester Research. The Making ADSL Broadband Pay report, released by Forrester last month, suggests that telcos should try to forge creative partnerships… Continue reading European Telcos Will Lose Out If They Compete Head On With Cable Companies, Warns Forrester