Total advertising spend in the UK fell by 6.5% year on year in Q3 2001, down from £2.9 billion to £2.7 billion, according to data compiled by the Advertising Association (AA). The AA forecasts that total display advertising – excluding cinema, direct mail and directories, for which data are unavailable – will decline by 4.6%… Continue reading UK Adspend To Fall 4.6% In 2001, With Return To Growth In 2002, Says AA

The UK’s regional press industry outperformed all other media in Q3 2001 and is set to finish the year as the only medium to show a positive growth, according to figures from the Advertising Association. Regional newspapers saw ad revenue rise by 1.3%, or £9 million, year on year in Q3, whilst the full year… Continue reading Regional Press Outperforms UK Media Growth

French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002

New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006, Says Jupiter

New research from Pioneer Consulting suggests that the increased demand for internet access and the subsequent increase in demand for broadband services may lead to significant growth in the satellite broadband market. The broadband access market, worth $480.5 million in 2001, is forecast to be worth $1,649.57 in 2008 as broadband subscribers number 8.2 million.… Continue reading Increased Broadband Demand Will Drive Satellite Access, Says Pioneer

According to new research by Strategy Analytics, the UK is leading European digital TV uptake with 37% of UK homes having switched to digital by the end of 2001 compared to a European average of 16%. According to the research, the success of the UK market has been driven by “intense competition” between the four… Continue reading Competitive Market Boosts UK Digital Growth

French media and advertising group Havas is expecting 2002 to be another year of negative growth in the worldwide ad market, with CEO Alain de Pouzilhac forecasting a 0-2% decline. The US is forecast to fall by 1.5% and Europe by 2.0%, de Pouzilhac told an analysts’ meeting. Nevertheless, Havas expects that its top 25… Continue reading Havas Sees Worldwide Ad Decline Of 2% In 2002

Liberty Media has withdrawn its application to the German Cartel Office to acquire a stake in Kirch Group’s pay-TV operation from News Corporation (see Murdoch In Talks To Sell Stake In Kirch To Liberty Media) in a bid to become the country’s largest cable operator. The withdrawal makes approval of Liberty’s £3.5bn acquisition from Deutsche… Continue reading Liberty Media Withdraws From Kirch Bid

WPP has made an offer for German internet agency Concept! AG. WPP has an existing 20% stake in the company and intends to acquire the remaining shares at a price of Euro 6.80 per share. The offer is subject to approval by the German Federal Cartel Office. In a statement yesterday, WPP said that the… Continue reading WPP Extends German Internet Marketing Interests

Guardian Newspapers (GNL), publisher of the Guardian, Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market, set to cost GNL £30 million this year. The company plans to cut commercial and editorial posts across the group, including five journalists from the… Continue reading Jobs Go At Guardian As Ad Downturn Costs