Interactive television (iTV) represents the point at which the TV ceases to be just a TV. Interactivity promises a two-way relationship with television programmes; access to the internet; the opportunity to browse and buy goods and services from the sofa via the screen, as well as a host of quizzes, news material and programme-related editorial… Continue reading Insight Analysis: The Struggle For Interactive Television

ITV companies Carlton Communications and Granada are reported to be planning to sue rival broadcaster BSkyB, over the satellite company’s alleged anti-competitive behaviour. According to an article in today’s Daily Telegraph, the ITV companies are hoping to sue Rupert Murdoch’s BSkyB for £400 million over the way that it sells its channel content to rival… Continue reading Carlton And Granada Plan To Sue BSkyB, Says Report

Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million. The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated on H2 performance, with a decline of 5-6%… Continue reading Reuters Cautious On H2 Trading

The latest Bellwether Report from the IPA reveals that almost twice as many companies surveyed setting marketing budgets in Q4 2001 reported an increase on spending (compared to 2001 totals) than a decrease. The majority of those surveyed opted to keep budgets on a similar scale to those set for 2001, particularly when it came… Continue reading More Of The Same, Says The Latest IPA Bellwether Report

According to full year forecasts released today by CMR, US media spending will increase by 1.5% this year rising to $96.1 billion from a total of $94.6 billion in 2001. 2001 was a far weaker year than anyone expected with revenue dropping by an estimated 9.4% on the previous year. US ad revenue for 2000… Continue reading US Ad Spend Will Rise By 1.5% in 2002, Says CMR

The worldwide market for internet access devices – PCs, mobile telephones, set top boxes and so on – will grow at an annual rate of 41.6% between 2000 and 2005, according to a report from Cahners In-Stat/MDR released this month. The research firm reports that the PC and mobile phone devices currently account for just… Continue reading Internet Access Device Sales Remain Healthy, Says Cahners In-Stat

The video streaming market in western Europe is forecast to grow in the next five years, from around US$25 million in 2001 to nearly US$200 million in 2006, according to Video Streaming for Enterprises: forecast revenues for service providers, a new report published by Analysys. Thanks largely to extensive business applications, for corporate communications, training… Continue reading Corporate Opportunities Will Drive Video Streaming, Says Analysys

Yet another survey has found that there is much consumer confusion over interactive television and what it can offer. A new report from Cahners In-Stat/MDR says that whilst the iTV market is now beginning to take shape, the greatest obstacle to growth is a broad misunderstanding of what the platform actually is. This was also… Continue reading Interactive TV ‘Poised For Growth’ Despite Shaky Start

Over a quarter of all European households will have DVD by the end of 2003, according to a report by Screen Digest. Take up of DVD is growing at such a rate that 28% of households are forecast to have adopted DVD within the next three years. DVD usage has grown at a far greater… Continue reading 28% Of European Households Will Have DVD By 2003, Says Screen Digest

BSkyB is expected to lead the way in terms of the number of digital television (DTV) subscriber homes until at least 2010, according to the latest forecasts from Merrill Lynch. The total number of digital TV homes in the UK is predicted to rise from 11.5 million this year to 24.3 million by 2010. By… Continue reading BSkyB Will Lead DTV Market Until 2010, But Cable Growth Is Higher