According to the Yankee Group, 7% of Internet users chose not to access the internet from home, despite owning PCs. The primary reason, given by 72% of respondents, for not having internet access in households with incomes of less than $25,000 per year was that access is too expensive. Other reasons included already having access… Continue reading Internet Use At Work Favoured Over Home, Says Yankee Group

colspan=”6″>Global Advertising Growth Forecasts 

Carat has usurped Zenith Media’s position at the top of the league of UK buying agencies, pulling Zenith from the number one spot for the first time in ten years. According to 2001 full year billings figures from ACNielsen MMS, Carat’s aggregated billings shot up 9.7% year on year to reach £569.3 million. Zenith’s fell… Continue reading Carat Knocks Zenith From Top Of UK Media Agency League

The majority of US children aged seven or younger would pick the internet over television if they were forced to choose only one medium to keep, according to a survey conducted by AdAge magazine. Just over half – 54% – of kids would choose the Net over other media, rising to 73% for so-called ‘tweenagers’… Continue reading US Kids Would Keep The Internet Over TV, Finds Survey

Online retail websites were used by almost 33 million Europeans in December, with figures from Jupiter MMXI showing that the audiences for these sites are growing faster than the overall European internet population. Christmas shopping saw 9 million unique visitors from the UK use online retail sites in December, whilst Germany topped the usage with… Continue reading Europeans’ Use Of Retail Sites Jumped 40% In December

An attempt by Vivendi to reduce its debt level by selling off 55 million shares held in treasury stock failed yesterday when more than a third of the stock was left unsold. The offer was backed by Deutsche Bank and Goldman Sachs and aimed to raise E3.3 billion for Vivendi Universal. Its announcement, however, precipitated… Continue reading Bankers Count The Cost Of Vivendi Flop

AOL Time Warner offered a conservative outlook for 2002 as it revealed preliminary results for 2001 which failed to meet expectations. For the full year 2001, AOL Time Warner said it expects to post EBITDA growth of around 18% to just under $10 billion. Revenues for the full year are expected to grow approximately 5%… Continue reading AOL Time Warner Assumes No Recovery In 2002

Following the ‘the deepest advertising recession in living memory’, Aegis has revealed in a pre-close trading update today that new business wins for 2001 amount to over $1.5 million. This success, coupled with cost-cutting measures imposed in September, means that Aegis will deliver profits growth in 2002 despite heavy losses brought about by the crisis… Continue reading New Business Wins Will Boost Aegis In 2002

According to a report in the Observer yesterday, Anglo-Dutch publishing giant Reed Elsevier is considering a merger with its closest rival, Amsterdam-based Wolters Kluwer. Following Reed’s acquisition of Harcourt last year (see Reed Elsevier Completes Harcourt Acquisition), a merger with Wolters would produce one of the largest publishing groups in the world with an estimated… Continue reading Reed Elsevier Considers Merger With Wolters

Jupiter Media Metrix today released the final instalment of its weekly Holiday 2001 E-Commerce Series which revealed that, on average, 51.3 million users visited online shopping sites during the holiday period (w/e 25.11.01 – w/e 23.12.01). This was up 50% on the comparable period in 2000 and 95% on 1999. “With the holiday-buying season behind… Continue reading Online Holiday Shopping Up 50% On Last Year, Says Jupiter