In keeping with most analysts and forecasters, Merrill Lynch has today announced cuts in its US ad spend forecasts for 2001. The Wall Street Journal reports that Merrill have cut 2001 US adspend growth predictions from 2.5% to -0.7% citing “continued weak trends and no real turn in sight”. Merrill are, however, predicting 5.1% ad… Continue reading Merrill Lynch Slashes US Ad Growth Forecasts
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In an interview with the BBC, Viacom chairman and CEO Sumner Redstone commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and ‘continued to hit targets’. One of the… Continue reading Viacom Chief Says Ad Revenue Upturn Will Be Evident By Q4
The Wall Street Journal this morning reports that Zenith Media is preparing to announce further cuts to its global ad spend forecasts today. Following last week’s reports that Zenith is predicting a 0.8% drop in adspend for the year (see Forecasts), the WSJ today reports that on the release of its quarterly figures, Zenith will… Continue reading Zenith Expected To Forecast Further Ad Spend Declines
According to a report from the Center For Media research, Jupiter analysts say in a new report that “media companies competing for the attention of consumers must consider that while the key barrier to online entry and success used to be infrastructure, it has shifted dramatically to advertising and marketing.” Mirroring reports on the Australian… Continue reading ISP Market Consolidates Further In US, Says Jupiter
Nielsen//NetRatings reports that online auction sites in the US grossed $556 million in May 2001, a year on year rise of 149%. In a survey of 35,000 net users, Nielsen found that more than 6.2 million people made purchases from online auction sites in May 2001 and such spending accounted for more than 10% of… Continue reading Online Auction Sites Boast Record Revenues
Europeans are set to have access to broadband internet connections following a deal between Italian telecoms company Tiscali and Gilat Satellite Networks. Tiscali says that the system, which uses satellite broadband delivery, will be a pan-European offering and will allow high speed internet access to areas that are not wired up for broadband telephone connections.… Continue reading Tiscali And Gilat To Bring Offer Pan-European Broadband Internet Access
Newspapers continue to reach the majority of American adults every day and particularly on Sundays, according to figures from the Newspaper Association of America (NAA), reported on MediaPost. On an average weekday, 78.2 million adults read a newspaper and across the whole week this rises to 101.8 million adults. The average Sunday commands 91 million… Continue reading Newspapers Continue To Reach Majority Of Americans, Say NAA Figures
Domestic US revenue for interactive TV advertising, commerce and subscriptions is unlikely to surpass $400 million this year, a figure well below other industry forecasters, according to The Future of T-Commerce, a new Myers report. The Myers Mediaenomics report predicts that interactive TV will find deployment ‘difficult’ until 2006, after which the industry will grow… Continue reading US Interactive TV Will Be Slow To Take Off, Says Myers
As part of a long term plan to double the number of ‘people meter’ homes in the US, Nielsen is unveiling new prices to advertisers and media companies, according to the Wall Street Journal. Currently, Nielsen has 5,100 people meters in use monitoring TV viewing across the US, it plans to add several hundred more… Continue reading Nielsen Media Research Increases Prices To Fund Increased TV Meters In US
ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in in terms of year on year comparisons, May ought to have been… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released