According to Gartner2, the new business growth research service of Gartner Inc., the Netherlands and Scandinavia measure the highest in flexible business attitudes, and ability to change processes quickly and maximise growth. The UK and Germany are ranked in the second tier of such abilities and France, Italy and Spain are ranked in tier three… Continue reading Netherlands And Scandinavia Poised To Be Profit Leaders In Europe, Says Gartner
ARCHIVE ▸ The Media Leader Staff
According to figures released by the Australian Bureau of Satistics, the six largest ISPs now provide internet access to over 56% (2.2 million) of all Australian net users and the number of ISPs fell by 4% during Q1 2001. The number of Australians online grew by 47,000 in the same period and of the 4… Continue reading Australian Net Access Grows
The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter
IDC is to launch a new research programme to look specifically at developing 3G wireless technology, focusing on the future outlook for the network. IDC describe the 3G network as “a complex platform that is revolutionizing the way voice, data, and broadband multimedia services are supported over a variety of mobile and fixed networks” and… Continue reading IDC Reveals Plans To Monitor 3G Development
OgilvyOne, part of global advertising and communications group WPP, has acquired 75% of QCi Assessment, a UK-based customer relationship management consultancy, the group announced this morning. Under the terms of the deal OgilvyOne has an option to buy the remaining 25% of the business. QCi’s clients include Consignia, IBM, Royal & Sun Alliance and NCR.… Continue reading WPP’s OgilvyOne Acquires UK Consultancy
US-based advertising network, Omnicom, yesterday delivered a comfortable set of financial results despite the broader economic and advertising difficulties that are affecting many of its peers. Organic growth at the group rose by 12% and net new billings topped $1 billion. New account wins during the year included Goodyear, Aventis and Dell and, totalling $1.05… Continue reading Omnicom Growth Driven By Strong Business Wins
It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn anyway, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were… Continue reading Insight Analysis: Rough Ride Continues For ITV
Datamonitor’s 2001 interactive consumer survey, IMPACT 2001 reveals that many people have taken to online shopping despite initial fears that the relative newness of the concept or lack of knowledge of the internet would put people off shopping online. The European ecommerce market is now said to be worth an estimated $16.4 billion, generated by… Continue reading Datamonitor Consumer Spending Survey Reveals Good News For eCommerce
According to IDC, worldwide internet services spending will more than triple from almost $22 billion in 2000 to close to $69 billion in 2005. “As a result of the dot-com bubble burst, there’s been much speculation that the opportunity for Internet services firms has evaporated. In fact, we believe while the opportunity is different, it… Continue reading IDC Forecasts Bright Outlook For Internet Services Market
Although small businesses are spending less on technology in 2001 than they did in 2000 this is not necessarily a cause for concern, according to IDC’s Small Business Technology Outlook report. The technology market researchers say that although the number of PCs being sold is declining (see Forecasts), so companies’ needs for other technology services… Continue reading IDC Forecasts Mixed Outlook For Small Business IT Spending