Global media giant AOL Time Warner defied the current advertising malaise by reporting a Q3 earnings increase of 20%. AOL Time Warner CEO Jerry Levin once again (see AOL Confident That Adspend Slowdown Has Arrested) cited diversity of interests as the reason why his company had managed such a healthy performance in such poor conditions.… Continue reading AOL Time Warner Reports Q3 Earnings Up 20% To $2.5 Billion

Pearson has warned investors that, if there is no improvement in market conditions, profits at FT Group could fall by as much as 40% for the full year as ad revenues are hit across the group. In a statement this morning the group said that advertising cancellations coupled with a decline in new business generated… Continue reading Pearson Warns That FT Profits May Fall By 40%

Cable company, Telewest Communications, is to receive £125 million of additional funding from GE Capital as part of the company’s £2.25 billion bank facility. The capital represents half of a £250 million commitment from institutional investors, as announced in March (see Telewest Signs £2.25bn Refinancing Deal) Charles Burdick, group finance director of Telewest, said: “This… Continue reading Telewest Receives

Tempus Group have, this morning, issued a response to WPP’s attempts to withdraw from their proposed offer for the group last week (see WPP Seeks Escape From Tempus Deal). Tempus said: “On the basis of the submission made by WPP, which Tempus has been permitted to see, the Board of Tempus is firmly of the… Continue reading Tempus Says ‘No Grounds’ For WPP Withdrawal

US e-commerce spend jumped by 54% in September to $4.7 billion, according to a report released yesterday by Nielsen//NetRatings and Harris Interactive. Just under 39 million people in the US bought something online last month, a new record according to the research companies’ Interactive eCommercePulse measurement system. However, spend was actually down 14.7% month on… Continue reading Number Of US Online Buyers Peaks In September

According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’

According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’

In light of US strikes on Afghanistan and the continued threat of terrorism across the States, Jack Myers has revised its US ad revenue forecasts for 2002 putting forward a best and worse case scenario. Even prior to the attacks on the US Myers forecast of -1.7% growth in total ad spending was optimistic. The… Continue reading Myers Reduces ‘Overly Optimistic’ 2002 US Ad Revenue Forecasts

Online content producers that believe users will pay for their content because of its intrinsic value are wrong, according to Making Content Pay, a new report by Forrester Research, released today. The research firm claims that the user’s experience of web-based content is complementary to other media, rather than as substitute to them. For this… Continue reading Users Will Not Pay For Most Online Content, Says Forrester

In it’s 2000 Long Term Advertising Forecasts, The Advertising Association has predicted a rise of more than 40% in advertising expenditure over the next 12 years. The report covers expenditure trends to 2012 in nine media – television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, outdoor, radio and cinema – and seven product… Continue reading AA forecasts 40% growth in ad expenditure