Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey
ARCHIVE ▸ The Media Leader Staff
Internet use around the globe is on the increase according to a number of recent reports. Net penetration in Argentina rose by 100% in the year to March 2001 and the number of internet users in Argentina is now around 2 million according to the DíAlessio/IROL/Harris Online Poll. Around 1.2 million households now have net… Continue reading Insight Analysis: Global Net Round Up
Despite losses in its customer base (see Forecasts) BT’s wireless mobile division, Genie, reports success in the internet phone market. Better, more easily accessible WAP services have lead to an increase in the number of WAP phones purchased and the number of page impressions recorded for WAP services. Genie reports that WAP page impressions have… Continue reading UK WAP Use On The Increase
The French government has announced its intention to bring high speed internet access to the whole country and is to pour €4.6 billion into the project. The plans are designed to ‘open the Information Age to everyone,’ according to French prime minister Lionel Jospin. The Government will develop the high-speed Net access services across cable,… Continue reading French Government To Bring High-Speed Net Access To All
Around 16% of the population in Hungary have access to the internet, according to research by NetValue as reported on Europemedia. Separate research from KOD Business and Media Research puts the figure at 16.3%. This is below the critical mass at which the Net starts to have significant effects on business and society, says KOD;… Continue reading Around 16% Of Population Online In Hungary, Say Studies
According to media recruitment agency The Davis Company, media sector salaries have yet to show any signs of falling in line with the general downturn affecting the industry as a whole. In a survey of clients and candidates over that past year, salaries in the ‘junior’ bracket rose by around 13% whilst salaries for more… Continue reading Salaries Rise Above Adspend Fall
The French government has announced its intention to bring high speed internet access to the whole country and is to pour €4.6 billion into the project. The plans are designed to ‘open the Information Age to everyone,’ according to French prime minister Lionel Jospin. The Government will develop the high-speed Net access services across cable,… Continue reading French Government To Bring High-Speed Net Access To All
The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive
Around 16% of the population in Hungary have access to the internet, according to research by NetValue as reported on Europemedia. Separate research from KOD Business and Media Research puts the figure at 16.3%. This is below the critical mass at which the Net starts to have significant effects on business and society, says KOD;… Continue reading Around 16% Of Population Online In Hungary, Say Studies
The average age of viewers to US prime-time television is getting steadily higher, according to an analysis of research from The Media Edge on Mediaweek.com. The average prime-time viewer was 39.4 years old during the 1990-91 television season, according to the report; they are now 41.1 years old. With the younger cable viewers factored out,… Continue reading Insight Analysis: Average Prime-Time Viewers Age With Population