The latest online ad revenue report from the IAB/Merrill Lynch reveals the extent to which the global ad slowdown has impacted on the US online advertising market. When the UK figures are released later this month it is feared that similar declines in revenue will be revealed. Revenue generated by internet advertising in the US… Continue reading IAB Figures Reflect Impact Of Global Slowdown On Online Spending
ARCHIVE ▸ The Media Leader Staff
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Insight Analysis: Consolidation May Help Web Ad Firms Ride Out Tough Times
UK public relations and advertising group, Chime Communications, has today announced the acquisition of MMK Markt – & Medien-Kommunikation GmbH (MMK), a consumer and corporate public relations business based in Hamburg. Chime is to pay an initial consideration of DM5.6 million (£1.8 million) for the business. DM1.7 million of the initial payment will be made… Continue reading Chime Acquires German PR Firm
The two largest web advertising server companies – Doubleclick and Real Media – are in discussions that could lead to a merger, according to a report on internet.com today. The article claims that Doubleclick, the larger of the two companies, is looking to acquire Real Media’s OpenAdStream technology from parent company PubliGroupe. Switzerland-based PubliGroupe recently… Continue reading Doubleclick/Real Media Merger Talks Reported
Havas Advertising, the French network which recently dropped out of the bidding for Tempus (see Havas Will Not Renew Tempus Offer), this morning released results which fell below expectations. The company also issued a profits warning on its full year results saying that its operating profit margin was likely to fall to between 10 and… Continue reading Havas Reveals Disappointing Interim Results And Warns On Full Year Profits
Jazz FM has reported its first full-year profit this morning of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast. Turnover at the station rose by 57%… Continue reading Jazz FM Moves Into First Full-Year Profit
WPP announced this morning that it was pressing ahead with its 555p-a-share offer for media buying group Tempus (see Tempus Confirms WPP Offer) after declaring that the 90% acceptance level had been passed. WPP has now declared the offer unconditional and extended it to 3pm on October 15. However, in its statement, the company reiterated… Continue reading WPP Goes Ahead With Tempus Bid
Jack Myers Reports today quotes UK ITV advertising revenue forecasts from Merrill Lynch, which estimate that revenues will be down by 14.6% this year and come in flat the following year. The 14.6% decline for the full year matches MediaTel’s agency estimate collations for the calendar year to July, which show a 14.5% fall on… Continue reading Merrill Lynch Forecasts Show ITV Revenue Down 15% In 2001
The latest figures from the Independent Television Commission (ITC) show the shifting positions of the cable and satellite markets in the pay-TV sector. Trends since 1999 show how cable’s penetration of all UK TV households has started to flatten off, whilst satellite’s continues to grow. The dynamics of this are illustrated clearly by the second… Continue reading ITC Trends Show Cable Overtake ITV Digital
US network, spot and cable television lost a combined $313.2 million in advertising revenue for the broadcast week of 9-15 September, as many networks cut their advertising in favour of continuous coverage of the events following the terrorist attacks of 11 September. According to new data released by CMR, network advertising took the biggest hit,… Continue reading US TV Networks Lost $313m In Week Of Attacks
