As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal
ARCHIVE ▸ The Media Leader Staff
A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach
UK advertising and PR group, Chime Communications, this morning said it is positive about the outcome for the first half of the year, despite less ‘buoyant’ market conditions. Lord Bell, chairman of Chime Communications, told the company’s AGM that pressure to reduce costs has been increased and that the group’s services have been widened internationally.… Continue reading Chime Communications Sees Positive First Half
Stock in Granada ended yesterday’s trading flat at 167p following the group’s financial results (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions), but started to fall again this morning over continued worries that there is no visible end to the current advertising downturn. By 10:30am stock was down 6¼p… Continue reading Granada Financial Results – Reaction
April figures from Italy confirm that the advertising recession has now reached the only remaining European market to have been showing growth. An analysis by ABN Amro shows that growth in April was just 1.7%, compared to 6.0% in the first quarter. Techonology and telecommunications adspend halved in the month, mirroring the experiences of the… Continue reading Ad Recession Hits Previously Strong Italian Market
Vivendi Universal is to restructure and cut costs at its French television business, Canal+, according to press and analyst reports. Over 200 jobs are likely to go as Vivendi steers towards hitting its broader target of a 35% EBITDA growth at Canal+. ABN Amro believes that Vivendi will miss this target, given that profits at… Continue reading Vivendi To Cut Jobs And Costs At Canal+
Newspaper sales and press advertising revenues grew in many countries last year, according to the World Association of Newspapers’ (WAN) World Press Trends report. Globally, there are more titles and a higher circulation than ten years ago, says the survey. In countries where there has been a recent decline in sales, this has begun to… Continue reading World Newspaper Sales Increase In Many Countries
New figures from Competitive Media Reporting (CMR) report that ad spend in the US is down 5.2% for Q1 2000 when compared to the same period last year. Total ad spend has dropped from the Q1 2000 total of $23.8 billion to $22.6 billion for the first quarter of this year. Top advertisers such as… Continue reading US Q1 Ad Spend Figures From Competitive Media Reporting
According to latest figures from internet monitering company NetValue, low income earners (those earning under £600 a month) make up the largest group of net users, 26.9%. “The Internet is not reserved for a rich elite”, NetValue’s Alki Manias said. “These figures show that the web is being welcomed by low income earners. Online businesses… Continue reading Low Income Users Are Largest Group Online
Leading media analysts ABN Amro have downgraded their global ad forecasts following a “weaker than expected start to 2001”. Estimates for global advertising growth, which had previously stood at 3.4%, have now been reduced to just 1.3%. Amro cites weaknesses in the telecoms and technology markets, shifts in media mix by FMCG companies and the… Continue reading ABN Amro Downgrade Global Ad Forecasts