By 2005, Jupiter predicts, interactive TV shopping revenues will reach $4.3 billion and iTV shopping will account for 44% of all TV-based shopping. Despite this opportunity, iTV advertising will not be big business as the market and technology will be fragmented in the short to medium term. Advertising revenue from iTV, Jupiter forecast, will account… Continue reading iTV Revenue Will Fall Short Of “Grand” Expectations, Says Jupiter
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The latest Advertising Confidence Index (ACI) report from economist and media analyst, Jack Myers, suggests that the advertising downturn may have hit its lowest point in the US, although full recovery could still be a year and a half away. The ACI shows that there was a slight increase in marketers’ confidence during March, suggesting… Continue reading Myers Report Suggests US Ad Downturn May Have Peaked
According to the latest figures from the Office for National Statistics (ONS) British retail sales growth rose at the highest rate for almost four years in the three months to May 2001. In the period March to May the volume of sales recorded was 1.5% higher than for the previous 3 month period and 5.8%… Continue reading UK Retail Sales Growth Increases As US Fails To Live Up To Expectations
There are around 16 million internet users in the UK and this year 45% of them are women, according to the Annual Internet Survey from Which?. This is a 6% increase on last year and continues to narrow the gap between male and female web usage. There survey also shows that almost 8 million people… Continue reading Gender Gap Closes In Net Usage, According To Which?Online Survey
For the first time since the launch of digital TV in October 1998, BMRB reports that there has been no increase in the level of take up of services for four months. Jan Jun Increase (%) Increase (% points) 2000 15% 23% 53% 8 2001 29% 32% 10% 3 In a recent BMRB survey,… Continue reading BMRB Reports “Plateau” in Digital TV Take Up
As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal
French advertising and communications agency Publicis has given a cautious outlook in its AGM statement, saying that full-year global advertising growth is expected to come in at 3%. This is higher than ABN Amro’s expected 1.3%, but below Robert Coen’s estimate of 5% outside the US. Publicis CEO Maurice Levy expects his company to outperform… Continue reading Publicis Cautiously Optimistic For 2001
US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN
According to a new report by the Aberdeen Group, the market for email marketing rose by 270% between 1999 and 2000 and is set to be worth over $1 billion by 2003, The Aberdeen group cites “simplicity, cost-effectiveness, and ability to retain and cultivate long-term customer relationships” as the reason for its increasing success.
A continued advertising downturn is certainly on the cards, if a new analysis by Universal McCann’s Robert Coen is to be believed. Coen, senior vice-president and director of forecasting at the global advertising agency, produces a review of advertising spend figures every six months. His latest offering predicts that the ad growth rate for the… Continue reading Universal McCann VP Sees Continued Ad Gloom