Whilst advertising forecasts for the near-term future were already largely negative, this week’s tragedy in the US is likely to see levels drop even further. Newspaper and television stations are in many cases offering almost blanket coverage of the disaster in New York and Washington. Whilst this means that audiences levels will understandably rise as… Continue reading Advertising Unlikely To Pick Up Following US Disaster

Pan-European free to air broadcaster, RTL Group, is postponing the announcement of its interim financial results from this Friday until 19 September due to the disaster which struck the US on Tuesday this week. Friday has been designated as a European day of mourning.

Global advertising and communications group, Aegis, has posted lower than expected profits in its interims results today, as the advertising recession continues to bite at media companies. Pre-tax profit down 21.6% at £27.2 million is below house broker ABN Amro’s forecast of £30.8 million. Sales growth of 8% was also below the 10% anticipated by… Continue reading Aegis Profits Hit By Ad Slowdown, Good Performance From Carat

Following a week of volatility (see Economy Rallies Following Worldwide Slump) the stock markets suffered what may prove to be a fatal blow yesterday as attacks were made on financial and military targets in the US. The New York Stock Exchange ceased trading shortly after the crisis struck, 9am local time, and some experts believe… Continue reading Markets Stabilise In Wake Of US Attacks

Media planning and buying agency, Carat, has released its own advertising growth forecasts today which paint a familiarly gloomy picture. The figures come as parent company Aegis reports interim profits down 21.6% following the advertising and economic recession. Carat adspend forecasts          2001  2002  North America -2.3 -0.2 Europe -0.4 2.8 Asia-Pacific… Continue reading Carat Forecasts Show 0.6% Decline In Global Adspend This Year

New research from Gartner suggests that businesses are likely to underestimate the costs of Customer Relationship Management projects by between 40 and 75% between now and 2006. Gartner forecasts that large firms could spend as much as $30 million to $90 million over three years on technology, training and services relating to CRM projects. In… Continue reading Gartner Forecasts Underestimates In CRM Project Management

Internet news traffic reached record levels on Tuesday immediately following attacks on the World Trade Center in New York and the Pentagon in Washington. Extensive retrieval times on news sites forced online publishers to cut back on graphics and interactive features within their sites but this was not enough to stop many servers grinding to… Continue reading Internet Traffic Reaches Record Levels In Wake Of Attacks On US Targets

The growth of digital TV has been impressive, from a standing start at the end of 1998 to 5.5m Sky Digital subscribers and 1.1m ITV Digital subscribers by June this year. Sky has pulled ahead of its Granada/Carlton owned rival, but progress for both has been steady. Jupiter MMXI recently predicted that over 50% of… Continue reading Insight Analysis: Our Digital Future

US online adspend fell by 10% year on year in the first half of 2001, according to figures released today by CMRi, the internet division of advertising and marketing communications group, CMR. CMRi estimates that US internet adspend for H1 2001 totalled $1.5 billion. Yahoo continued to drive overall website revenues with a total of… Continue reading Internet Hit By Ad Downturn As Spend Drops 10% In First Half

UK public relations and advertising company, Chime Communications, this morning said that it is positive about its future, despite seeing no improvement in market conditions before 2002. Chairman Lord Bell said that Chime’s interim financial results ‘show the group’s strength and are extremely satisfactory’, coming in a period when the market ‘continues to be very… Continue reading Chime Communications Offers Positive Outlook Despite Market Uncertainty