New figures from Content Intelligence reveal worrying trends for print newspapers and examines the factors affecting readers’ decisions as to what form their daily news consumption takes. Those with most useage and experience of the internet relied less on newspapers for information, as John McIntyre, managing editor for Content Intelligence points out. “The Internet is… Continue reading Newspapers Will Lose Out To Internet As Usage Increases

Nearly 500m homes worldwide will have personal video recorders (PVR’s) by 2010, according to research published today. A survey carried out by Informa media, which publishes reports on the sector, predicts that there will be around 1m PVR homes in the UK by the end of this year. By 2002, when PVR technology will be… Continue reading PVR Homes To Hit 500m By 2010

United Business Media (UBM) has announced that profits in its US-based high tech magazines division, CMP, will fall below expectations. In a statement today ahead of pre-closed period meetings with analysts, the company said that the expected slowing of market decline during May had not occurred and that despite “robust actions” results for the division… Continue reading Profits Warning at United Business Media

In the midst of adspend gloom, DFC Intelligence reports that online video streaming growth hit 215% in 2000, including 29% via broadband, and that 15% of this video streaming inventory is now being exploited with in-stream advertising. Paul Palumbo, author of the report, Interactive Broadcast Video: Streaming Video Market 1998-2004, noted “expanding content availability, increasing… Continue reading DFC Reports Boom In Streaming Adspend

The appeal of instant messaging has helped boost sales from ecommerce sites according to new findings from Cyber Dialogue. The service, first introdued by AOL in 1997, is now used by 40% of all internet users and has been added to ecommerce sites to enable potential shopers to ‘chat’ to customer service rep or contact… Continue reading Instant Messaging Appeal May Be Exploited To Boost Online Sales

IDC forecasts that US PC sales will drop in 2001 for the first time ever after revising their growth forecasts for 2001 from 2.2% to -6.3% year on year. Worldwide forecasts have also declined from 10.3% to 5.8% for the same period. The currently poor economic climate is blamed for the cuts and IDC now… Continue reading IDC Predicts Decline In US PC Market

Despite showing some signs of succumbing to the poor economic climate IDC forecasts that the global handheld devices market will continue to grow. IDC estimates that by 2005 compound annual growth rate in the market will increase worldwide shipments to 70.9 million. The most popular device is forecast to be personal digital assistants which IDC… Continue reading IDC Still Optimistic About Handheld Market

In order to get the most out of net radio advertising, Arbitron Inc. have launched a new webcast audience measurement service which gathers audience demographics of individual streaming media channels. The new survey, called Webcast Audience Profile, uses a pop-up survey on webcasters’ sites to gather demographic, socio-economic and Internet usage information. The pop-up technology… Continue reading Net Radio Offers Compelling Benefits To Advertisers

‘Keep the faith’ is the message to telecoms investors from market research company Strategis. Although the European mobile communications industry has been experiencing a drop in growth and revenues recently (see Insight Analysis), Strategis believes that once the 3G network is established growth within the market will continue. Much of future revenues will come from… Continue reading European Telecoms Market Will Rise Again In 2003, Says Stategis

A new survey published by Taylor Nelson Sofres this week reveals that user awareness of Universal Mobile Telecommunications Systems (UMTS or ‘3G’) is low amongst potential users of the network despite its imminent launch across Europe and North America (see Forecasts). TNS reports that around 80% of mobile phone and internet users in 13 key… Continue reading User Awareness Of 3G Network ‘Low’ Says Taylor Nelson Sofres