Domestic US revenue for interactive TV advertising, commerce and subscriptions is unlikely to surpass $400 million this year, a figure well below other industry forecasters, according to The Future of T-Commerce, a new Myers report. The Myers Mediaenomics report predicts that interactive TV will find deployment ‘difficult’ until 2006, after which the industry will grow… Continue reading US Interactive TV Will Be Slow To Take Off, Says Myers

As part of a long term plan to double the number of ‘people meter’ homes in the US, Nielsen is unveiling new prices to advertisers and media companies, according to the Wall Street Journal. Currently, Nielsen has 5,100 people meters in use monitoring TV viewing across the US, it plans to add several hundred more… Continue reading Nielsen Media Research Increases Prices To Fund Increased TV Meters In US

Europeans are set to have access to broadband internet connections following a deal between Italian telecoms company Tiscali and Gilat Satellite Networks. Tiscali says that the system, which uses satellite broadband delivery, will be a pan-European offering and will allow high speed internet access to areas that are not wired up for broadband telephone connections.… Continue reading Tiscali And Gilat To Offer Pan-European Broadband Internet Access

Speaking on BBC Breakfast this morning Viacom chairman and CEO, Sumner Redstone, commented on the current decline in the media economy, describing his company as an “advertising juggernaut”. He said that whilst the downturn in ad revenue was undeniable, his company had weathered the storm reasonably well and ‘continued to hit targets’. One of the… Continue reading Viacom CEO Says Ad Revenue Upturn Will Be Evident By Q4

ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in in terms of year on year comparisons, May ought to have been… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released

Virgin Radio has confirmed that Chris Evans’ contract with the station has been terminated (see SMG To Part With Absentee Evans?). A spokesman for the station said that due to the events of the past week they had no choice but to take this action, as the breakfast presenter had breached his contract. The spokesman… Continue reading Virgin Radio Sacks Evans

Scottish Media Group (SMG) is expected to confirm this morning that it has ended its relationship with high profile breakfast DJ Chris Evans. The move will be the result of Evans’ failure to turn up to present his show during the past week. Yesterday he was sent a letter by the SMG board informing him… Continue reading SMG To Part With Absentee Evans?

Growth at newspaper publisher Trinity Mirror was mainly strong in the first half, although advertising levels tailed off during second quarter, according to a trading statement released this morning. The company said that “the 26 week period has been characterised by a relatively strong advertising performance in the first 13 weeks which has been offset… Continue reading Trinity Sees No Return To Earlier Ad Levels

ABN Amro reports today that the latest UK data shows a drop in advertising spend for May of 10.1% year on year, mainly due to falls in TV, Radio and Newspaper advertising. The most worrying aspect of the May decline is that in terms of year on year comparisons, May ought to have been an… Continue reading Analysts Forecast Deepening Woes For Adspend As May Figures Are Released

New research has revealed the extent to which the issue of illegal fly posting divides the industry, with creative directors in the main supporting the “guerrilla” tactic and media directors condemning it, while acknowledging clients’ desire for the street credibility it can command. A survey by outdoor specialists Concord found that 77% of creative directors… Continue reading The Media Buzz On Fly Posting