Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend

The most-used sites on the internet are not necessarily the most valuable in terms of attracting online spenders, according to a new study from Diameter, a division of DoubleClick, and comScore Networks. The netScore Buying Power Index (BPI) allows internet site owners to gauge the ‘value’ of their visitors based on the amount of money… Continue reading Popular Sites Don’t Necessarily Bring Online Big Spenders, Says Report

According to the Jupiter MMXI May 2001 internet behaviour study, the number of Europeans visiting business and finance sites rose by 50% in some markets last month and the time spent on such sites has risen by around 60%. Online banking has proved very popular in Europe as has online share dealing and many other… Continue reading Europe Leads In Online Finance

Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Insight Analysis: Radio Resists Adspend Trend

Scandinavia and the Netherlands are leading the way in the development and usage of the internet and mobile phones, according to the 2001 Yearbook from Eurostat. Throughout the EU, between 1995 and 1999 the number of mobile phones per 100 inhabitants increased by seven times and the number of companies hosting internet access rose by… Continue reading Scandinavia And Netherlands Lead EU Mobile And Internet Developments

Total ad spend in the US fell from $23.8 billion in Q1 2000 to $22.6 billion in Q1 2001. This fact is reflected in the finding of Competitive Media Reporting who report that spending amongst the top ten advertisers in the US dropped by almost 12% year on year in Q1 2001. Company  Q1 2001(Millions) … Continue reading US Corporate Adspend Decline Underlies Global Trend

Much has been written about the unfavourable year-on-year comparisons foisted upon the media industry in Q1 and Q2 2001. Despite this being somewhat self-inflicted (think sky-high TV prices resulting from the dot-com payload) it is worth noting that, on a larger scale, the media industry is in far better shape than it was in the… Continue reading Insight Analysis: Ignore The Comparisons And The Outlook Is Favourable

Further weakening in the European economy could have a major impact on the demand for IT products and services over the next three years, according to IDC. The worsening outlook for the Western European economy suggests that the tech slump currently impacting on the US market may spread to Europe. Globally, IDC forecast that IT… Continue reading Worsening European Economy Could Wipe $150 Billion from IT Market, Says IDC

According to the Wall Street Journal’s semi-annual forecasting survey, many economists now predict that the US economy will begin to show signs of recovery by the end of this year despite the current trend for corporate dolor. In Q1 2001, the economy managed only 1.2% growth, the panel of forecasters consulted by the WSJ predict… Continue reading There Is Light At The End Of The Economic Tunnel, Says WSJ

In a pre-emptive move, the Australian government has banned internet gambling, an enterprise which has proved lucrative elsewhere (see Forecasts) but one which had not yet taken off in Australia. The general proliferation of gambling in Australia so worried the government that it took the measures in order to avoid an ‘epidemic’ of at-home gambling.… Continue reading Australian Government Outlaws Online Gambling