A new report by eMarketer reveals that although the economic slowdown in the US has slowed technology spending, many businesses have begun to use some form of online trading as part of normal practice. The most common of these is purchasing online via a supplier’s website although other areas of online B2B trading are developing.… Continue reading B2B Trading Boosted By Technology Slump

In a recent survey, gartner found that 42% of US business users check their email whilst on holiday and 23% check at some point during the weekend. During the working day, users check their mail at least 6 times a day and spend an average of 49 minutes dealing with email, this appears to be… Continue reading Warning: Email Can Seriously Damage Your Holiday

IDC forecasts that by 2005 the total number of online trading accounts in the Asia/Pacific region (exc Japan) will rise to 42 million as the popularity of eInvesting grows. “The securities industry in Asia/Pacific is facing unprecedented challenges and opportunities brought about by the emergence of new digital channels, market deregulation, industry consolidation and shrinking… Continue reading IDC Forecasts Massive Growth In Online Trading In Asia

The woldwide market for firewall security applications will break the $1 billion barrier this year, according to IDC. Revenues increased by 153% in 2000, reaching $943 million and IDC forecasts that by 2005 the market will generate $4 billion. The US market presents the greatest opportunity for this market, in 2000 it accounted for 54%… Continue reading Security Software Market Set To ‘Skyrocket’, Says IDC

Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association (PPA). The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack of… Continue reading Advertiser Apathy Halting Internet Audit

Video-on-demand (VOD), the so-called ‘killer app’ for interactive TV will be worth an estimated $1.98 billion by 2005, say The Yankee Group. The rollout of VOD has been hampered by factors such as expensive set top boxes and costly streaming. The Yankee Group, however, now believes that infrastructure requirements for streamed video have “finally begun… Continue reading Video-On-Demand Will Generate Almost $2 Billion In 2005, Says Yankee Group

Upfront advertising sales for US cable networks are looking ‘dismal’, as advertisers and their agencies demand that airtime costs per thousand are cut back by as much as 15-20%, according to a report on Mediaweek.com, The US trade journal reports that the cable companies’ sales executives are holding out for nothing more than a 10%… Continue reading US Cable Upfront Airtime Sales Look Weak

For market research firms, survey response rates are critical. If they dip too low, the industry will decry the quality and usefulness of the data altogether. This was a problem facing Nielsen Media Research’s TV ratings research in the US when, two years ago, response rates fell as low as 20%. According to a report… Continue reading $5 Incentive Boosts Nielsen US TV Response Rates

International media and market research firm, Arbitron, has bought US radio audience research bureau, RADAR, for $25 million from its parent company, Statistical Research Inc. RADAR (Radio’s All Dimensions Audience Research) is the US equivalent of the UK’s RAJAR survey. If offers the US a national radio ratings service that measures audiences to radio commercials… Continue reading Arbitron Acquires US Radio Survey, RADAR

Regional newspaper publisher, Johnston Press, has this morning announced the acquisition of eight free weekly papers and their related editions from Trinity Mirror, £16.1 million cash. The titles include the Peterborough Herald & Post, Northampton Herald & Post, Derby Trader and five other free newspapers which circulate in and around those areas. The titles will… Continue reading Johnston Acquires Free Weeklies From Trinity Mirror