OgilvyOne, part of global advertising and communications group WPP, has acquired 75% of QCi Assessment, a UK-based customer relationship management consultancy, the group announced this morning. Under the terms of the deal OgilvyOne has an option to buy the remaining 25% of the business. QCi’s clients include Consignia, IBM, Royal & Sun Alliance and NCR.… Continue reading WPP’s OgilvyOne Acquires UK Consultancy

US-based advertising network, Omnicom, yesterday delivered a comfortable set of financial results despite the broader economic and advertising difficulties that are affecting many of its peers. Organic growth at the group rose by 12% and net new billings topped $1 billion. New account wins during the year included Goodyear, Aventis and Dell and, totalling $1.05… Continue reading Omnicom Growth Driven By Strong Business Wins

It’s been a rough old year so far for ITV. Not only is UK television bearing the brunt of the advertising revenue downturn anyway, but ITV is also losing audiences to pay-TV channels, struggling to compete with BSkyB in the digital world and just last week its chief players – Carlton and Granada – were… Continue reading Insight Analysis: Rough Ride Continues For ITV

Datamonitor’s 2001 interactive consumer survey, IMPACT 2001 reveals that many people have taken to online shopping despite initial fears that the relative newness of the concept or lack of knowledge of the internet would put people off shopping online. The European ecommerce market is now said to be worth an estimated $16.4 billion, generated by… Continue reading Datamonitor Consumer Spending Survey Reveals Good News For eCommerce

According to IDC, worldwide internet services spending will more than triple from almost $22 billion in 2000 to close to $69 billion in 2005. “As a result of the dot-com bubble burst, there’s been much speculation that the opportunity for Internet services firms has evaporated. In fact, we believe while the opportunity is different, it… Continue reading IDC Forecasts Bright Outlook For Internet Services Market

Although small businesses are spending less on technology in 2001 than they did in 2000 this is not necessarily a cause for concern, according to IDC’s Small Business Technology Outlook report. The technology market researchers say that although the number of PCs being sold is declining (see Forecasts), so companies’ needs for other technology services… Continue reading IDC Forecasts Mixed Outlook For Small Business IT Spending

China Online reports that the number of internet users in China has risen by 186% year on year on the period to March 2001. The survey by Lantian Market Research Company gathered statistics for 16 Chinese cities and the results show that Beijing, Shanghai and Guangzhou had the highest rate of Internet surfers at 25%… Continue reading Chinese Net Usage Increases

The UK is still ahead of the game when it comes to ecommerce, reports NetValue. In their May 2001 internet survey, figures show that more UK net users are enjoying the benefits of a secure ecommerce market.   visited ecommerce site made secure connection UK 75.9% 42.1% US 73.9% 28.8% France 68.9% 39.2% Norway 68.6%… Continue reading UK Leads In eCommerce, Says Net Value

In the US, the Audit Bureau of Circulations has added a demographic readership survey, the Magazine Subscriber Profile Verification Audit Report which provides information on the gender, age, education level and employment status of subscribers. “It will give greater profile to subscriber studies, so there will be more clout within the buying community,” says John… Continue reading ABC USA Launches Demographic Audience Profiling Scheme For Magazines

Despite the disheartening adspend totals released by CMR this month (see Forecasts), AOL Time Warner CEO, Jerry Levin, announced this week that advertising revenues at the company have started to stabilise. Speaking at the global ad execs knees-up in Cannes, Levin told Reuters that advertising revenue had stopped falling and that AOL was on track… Continue reading AOL Confident That Adspend Slowdown Has Arrested