Dow Jones, publisher of The Wall Street Journal, has unveiled electronic tearsheets for advertisers, providing an alternative to the costly and time consuming process of physically sending newspaper copies to advertisers to confirm that ads have run. Dow Jones has developed the system in partnership with Engage Inc, a marketing software and interactive media company.… Continue reading WSJ Pioneers Electronic Tearsheets

Despite the disheartening adspend totals released by CMR this month (see Forecasts), AOL Time Warner CEO, Jerry Levin, announced this week that advertising revenues at the company have started to stabilise. Speaking at the global ad execs knees-up in Cannes, Levin told Reuters that advertising revenue had stopped falling and that AOL was on track… Continue reading AOL Confident That Adspend Slowdown Has Arrested

The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT

A new survey by iLogos reveals that 88% of Global 500 companies currently incorporates online recruitment into typical hiring procedures via its corporate website. By 2002, iLogos Research expects that nearly 100% of the Global 500 will be utilising corporate Web sites for recruiting. Corporate Web Site  1998  1999  2000  2001  Corporate Web site Recruiting… Continue reading Most Large Firms Now Recruit Online

New figures from Content Intelligence reveal worrying trends for print newspapers and examines the factors affecting readers’ decisions as to what form their daily news consumption takes. Those with most useage and experience of the internet relied less on newspapers for information, as John McIntyre, managing editor for Content Intelligence points out. “The Internet is… Continue reading Newspapers Will Lose Out To Internet As Usage Increases

Nearly 500m homes worldwide will have personal video recorders (PVR’s) by 2010, according to research published today. A survey carried out by Informa media, which publishes reports on the sector, predicts that there will be around 1m PVR homes in the UK by the end of this year. By 2002, when PVR technology will be… Continue reading PVR Homes To Hit 500m By 2010

United Business Media (UBM) has announced that profits in its US-based high tech magazines division, CMP, will fall below expectations. In a statement today ahead of pre-closed period meetings with analysts, the company said that the expected slowing of market decline during May had not occurred and that despite “robust actions” results for the division… Continue reading Profits Warning at United Business Media

In the midst of adspend gloom, DFC Intelligence reports that online video streaming growth hit 215% in 2000, including 29% via broadband, and that 15% of this video streaming inventory is now being exploited with in-stream advertising. Paul Palumbo, author of the report, Interactive Broadcast Video: Streaming Video Market 1998-2004, noted “expanding content availability, increasing… Continue reading DFC Reports Boom In Streaming Adspend

The appeal of instant messaging has helped boost sales from ecommerce sites according to new findings from Cyber Dialogue. The service, first introdued by AOL in 1997, is now used by 40% of all internet users and has been added to ecommerce sites to enable potential shopers to ‘chat’ to customer service rep or contact… Continue reading Instant Messaging Appeal May Be Exploited To Boost Online Sales

IDC forecasts that US PC sales will drop in 2001 for the first time ever after revising their growth forecasts for 2001 from 2.2% to -6.3% year on year. Worldwide forecasts have also declined from 10.3% to 5.8% for the same period. The currently poor economic climate is blamed for the cuts and IDC now… Continue reading IDC Predicts Decline In US PC Market