According to Nielsen//NetRatings, Golf fans took to the net in droves this month to check out the latest happenings on both USOpen.com and PGATour.com. Both sites were amongst the top performers in the latest figures from the internet reasearch company although the usual suspects, AOL Time Warner, Yahoo! and MSN continued to lead the pack.… Continue reading Golf Fans Hit The Net

The internet plays a pivotal role in the lives of American teenagers, with 73% of 12-17 year olds (17 million people) logging on regularly, according to new research from the Pew Internet & American Life Project. The study claims that teenagers’ use of the Net plays a major role in their relationships with their friends,… Continue reading Internet Is Pivotal In US Teenagers’ Lives, Finds Survey

PricewaterhouseCoopers has forecast huge net growth in India over the next five years according to a report by The Economic Times Online. Net users in India are expected to number 25 million by 2005, a huge increase from the 3 million online in 2000. India’s huge population is the reason why analysts see it as… Continue reading PWC Forecast Net Boom In India

The second annual Global Interactive eCommerce Report from Taylor Nelson Sofres, published this week, brings good news to e-tailers everywhere. Growth in online sales amongst global internet users has increased by 50% in the past year according to the survey which involved 42,742 people across 36 countries. In the UK, the proportion of net users… Continue reading 50% Increase In Online Shoppers This Year, Says Taylor Nelson Sofres

Hot on the heels of PricewaterhouseCoopers optimistic forecasts for the Asia-Pacific region (see Forecasts), a new study from the Yankee Group predicts that internet users in the region will reach 192 million by 2005, a leap from 55 million users in 2000. Deregulation and lowering of bandwidth prices are cited as the main drivers for… Continue reading Asia-Pacific Net Market Set For Boom

CIA MediaLab has published comparisons between the circulations of national newspapers and the amount of adspend they command. The results showed that increases or decreases in circulation do not necessarily correspond with an increase or decrease in adspend, demonstrating that the ill-effects of a circulation drop may take some time to filter through to the… Continue reading Circulation Has Limited Effect On Ad Revenue, Says CIA

Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland

Economic recovery in the US telecommunications sector is now in sight, according to 249 global telecoms executives and consultants surveyed by the Strategis Group. An overwhelming 96% of respondents believe that the US economy will begin its recovery within the next 12 months. This recovery is expected to translate into business, as 84% believe that… Continue reading Telecoms Counter The Doomsayers With Positive Outlook For US Economy

Hard disk video recording system Tivo may turn out to be the new Betamax, an ill-fated video cassette system of the ’70s, according to respondents of a new survey by The Media Edge. Of the 170 people that took part in the survey, 84% either already own Tivo recorder (39%) or intend to buy one… Continue reading Is Tivo The New Betamax?

Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users. “The industry is going through a tough time, and many sites… Continue reading Online Adspend Slowdown Has Created Pop Up Frenzy