In the US, the Audit Bureau of Circulations has added a demographic readership survey, the Magazine Subscriber Profile Verification Audit Report which provides information on the gender, age, education level and employment status of subscribers. “It will give greater profile to subscriber studies, so there will be more clout within the buying community,” says John… Continue reading ABC USA Launches Demographic Audience Profiling Scheme For Magazines

Despite the disheartening adspend totals released by CMR this month (see Forecasts), AOL Time Warner CEO, Jerry Levin, announced this week that advertising revenues at the company have started to stabilise. Speaking at the global ad execs knees-up in Cannes, Levin told Reuters that advertising revenue had stopped falling and that AOL was on track… Continue reading AOL Confident That Adspend Slowdown Has Arrested

Granada has warned of dire consequences for ITV and ONdigital if the changes to media ownership rules are delayed for at least another two years, as is likely following the opening of Parliament last week. In a leaked correspondence published in this weekend’s Sunday Times, Granada chairman Charles Allen and CEO Steve Morrison told the… Continue reading Granada Warns Of ‘Potential Disaster’ For ITV

Regional newspaper publisher, Johnston Press, this morning said that trading for the first five months of the year has been better than expected, with like for like advertising revenues up 3% on the same period last year. In its pre-close period trading statement, Johnston said that despite the prevailing mood of economic uncertainty, it expects… Continue reading Johnston Press Sees Positive Second Half

According to the reports in the German press, US group Liberty Media is looking to boost its interests in the German cable market (see Insight Analysis: Deutsche Telekom Sells Cable Franchises To Liberty Media) by acquiring a stake in Tele-Columbus, the cable TV service owned by Deutsche Bank. The FT also suggests that Liberty is… Continue reading Liberty Media To Acquire Further German Cable Operators

Today’s trading statement from global advertising and communications group, WPP, has indicated a slowing of organic growth from within the company, according to analysts at ABN Amro. The broker points to a fall from 6% revenue growth in the first quarter, to ‘almost 4%’ for the first five months of this year. This indicates a… Continue reading Underlying Growth Slows At WPP

Dow Jones, publisher of The Wall Street Journal, has unveiled electronic tearsheets for advertisers, providing an alternative to the costly and time consuming process of physically sending newspaper copies to advertisers to confirm that ads have run. Dow Jones has developed the system in partnership with Engage Inc, a marketing software and interactive media company.… Continue reading WSJ Pioneers Electronic Tearsheets

Despite the disheartening adspend totals released by CMR this month (see Forecasts), AOL Time Warner CEO, Jerry Levin, announced this week that advertising revenues at the company have started to stabilise. Speaking at the global ad execs knees-up in Cannes, Levin told Reuters that advertising revenue had stopped falling and that AOL was on track… Continue reading AOL Confident That Adspend Slowdown Has Arrested

The FT reports this morning that media agency Zenith is following in the footsteps of many other analysts and brokers by downgrading its 2001 ad revenue forecasts. Three months ago, Zenith forecasts adspend growth for the year at 3.6% but have now amended this figure and are forecasting a drop in adspend for the year… Continue reading ITV Revenues Will Suffer First Annual Fall For 10 Years, Says FT

A new survey by iLogos reveals that 88% of Global 500 companies currently incorporates online recruitment into typical hiring procedures via its corporate website. By 2002, iLogos Research expects that nearly 100% of the Global 500 will be utilising corporate Web sites for recruiting. Corporate Web Site  1998  1999  2000  2001  Corporate Web site Recruiting… Continue reading Most Large Firms Now Recruit Online