Even in countries such as the United States, Canada, Sweden, and the Netherlands, about a third of people who could use the Internet choose not to. According to Ipsos-Reid, only 6% of the world’s population of 6 billion are connected to the internet. Ipsos questioned non-users in 30 countries who gave the following reasons for… Continue reading Can’t Connect, Won’t Connect?

Japan Today reports that the number of Internet users in Japan is forecast to almost double by 2005 according to an upcoming government white paper. The white paper was written by the Ministry of Public Management, Home Affairs, Posts and Telecommunications, forecasts that there will be 87.2 million Internet users in Japan by 2005, up… Continue reading Japanese Net Users Set To Rise To 87.2 Million By 2005

According to the latest figures from Nielsen Net Ratings, there were just under 114 million internet users in Europe at the end of May 2001, representing a 4.25% increase on April’s figure of 109.2 million.

The popularity of internet banking is growing more rapidly among women than men, according to the latest quarterly survey by Nationwide. Since the end of last year, around one million more women in Britain have begun banking over the internet – compared with 600,000 men. While men are still more likely to be banking online,… Continue reading Women Turn To Online Banking

US magazine advertising volumes were down by 17% in May and 9.4% in April, according to new figures released by the Publishers Information Bureau (PIB). In the year to date magazine revenue is down by 1.5% on volumes which declined by 9.4%, according to an analysis of the PIB data by ABN Amro. It is… Continue reading US Magazines Volumes Drop 17% In May, As Tech Sector Worsens

Not a day goes by at present when there isn’t some mention of the dotcom boom fall-out or the advertising slowdown that have plagued media companies so far this year. Revenues at ITV have been particularly hard hit as recent figures from Granada and Carlton have shown. Shares tumble; brokers downgrade; media-land sulks. It is… Continue reading Insight Analysis: National Papers’ Display Pages Hold Strong

Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach