New research by analysts at Ovum suggest that the future of internet growth lies in multiaccess services – 40% within the next five years – which means that advertisers need to be more aware of these developing technologies in order to maximise opportunities. “This evolution of the Internet will stimulate the convergence of applications and… Continue reading Insight Analysis: New Advertising Platforms May Not Be The Answer To The Ad Men’s Prayers
ARCHIVE ▸ The Media Leader Staff
In their recent report “Kids, Clarity And Killer Applications”, CIA Medialab examine the current drivers of subscriptions to digital TV compared with the key drivers two years ago when digital services first launched. Initially it was thought that ‘pester power’ and ‘reclaiming lost TV events’ (football, for example) would be the most persuasive factors but… Continue reading CIA MediaLab Report: Driving Digital
New research from Strategy Analytics forecasts that by the end of this year, 40% of UK homes will have interactive digital TV making the UK the most advanced market in the world. According to their study “Interactive Digital Television: Worldwide Market Forecasts” published recently, 625 million homes worlwide will have access to online services via… Continue reading 40% Of UK TV Homes Will Have Interactive Digital TV By The End Of 2001 Says New Research
The coincidence of a slowdown in the US economy and the fall-out from the dotcom marketing boom that occurred at this time last year is forcing media groups to tighten their belts and warn investors of slackening revenues. Advertisers are being cautiously prudent with their budgets in fear that economic conditions in the States might… Continue reading Monthly Ad Revenue Update: Climate To Remain Chilly For Advertising In Coming Months
Despite an initially positive reaction from the market following its financial results yesterday, stock in United Business Media (UBM) had begun to fall this morning, down by 22½p to 726p by 1:00pm. Strong profits in a fairly cautious statement pushed demand for UBM shares up in the first instance, but a mixed broker and press… Continue reading United Business Media Financial Results: Reaction
Since the 1998 launch of the first digital TV service, UK growth has exceeded expectations. Last year saw continued penetration and there are now estimated to be more than 6m digital households in the UK. The successful heavy marketing and free hardware approach was boosted by increased channel choice, including the launch of Channel 4’s… Continue reading Insight Analysis: Another Year In The Life Of Digital TV
Scottish Media Group (SMG) reported record pre-tax profits in its preliminary full year results today. Its performance during 2000 was in line with analyst expectations, with an 18% increase in profit before tax, which reached £59m. SMG chairman, Don Cruickshank, described the year to 31 December as “a period of significant development for the group.”… Continue reading SMG Reports Record Pre-Tax Profits As SRH Stake Increases
United Business Media (UBM) has this morning turned in an 11.4% rise in headline profit to £342.4 million for 2000. The market reacted very positively to the results with shares up by 35½p at 765p by midday today. The 11.4% profit growth at UBM is taken before the cost of new media initiatives which ran… Continue reading UBM Shares Surge On Strong Profits
Tempus, the advertising and media communications group, yesterday announced record financial results and business wins for 2000 and said that it felt it had reorganised its operations to become the agency of the future (see Tempus Announces Record Results And Repositions As ‘The Agency Of The Future’). The Independent reckons that there are two things… Continue reading Tempus Group Financial Results – Reaction
Forrester forecast that worldwide Net commerce, both B2B and B2C, will hit $6,789.8 million in 2004 according to latest figures, this figure represents 8.6% of total revenue gained through sales. Whilst North America will continue to dominate during this period of growth, other markets such as Western Europe will start to catch up as a… Continue reading Worldwide e-commerce Forecasts From Forrester