Media giants WPP and Gannett have both been making reassuring noises this week designed, no doubt, to allay investors’ fears in these difficult economic times. According to the Guardian, WPP chief executive Martin Sorrell met with analysts last week following the news that profit warnings from other US ad companies had started a run on… Continue reading WPP And Gannett Speak Out To Reassure Investors

April figures from Italy confirm that the advertising recession has now reached the only remaining European market to have been showing growth. An analysis by ABN Amro shows that growth in April was just 1.7%, compared to 6.0% in the first quarter. Techonology and telecommunications adspend halved in the month, mirroring the experiences of the… Continue reading Ad Recession Hits Previously Strong Italian Market

To an assembled audience of advertising honchos in Cannes, Jupiter announced yesterday that it was cutting its global online advertising forecasts for 2001 from 47% growth to just 12% due to the extreme uncertainty of the market. Top advertising executives from around the world are in Cannes for the annual International Advertising Festival to compare… Continue reading Jupiter Slashes Online Ad Forecasts

Despite the current fall-out in the advertising market and creeping negativity toward all things online, the internet is still as compelling a distribution medium this year as it was last. This is one of the findings of a new report from PricewaterhouseCoopers (PWC) – Global Entertainment And Media Outlook: 2001-2005. The research claims that the… Continue reading Spend On Internet Will Lead Global Media And Entertainment Industry, Says PWC

Media giants WPP and Gannett have both been making reassuring noises this week designed, no doubt, to allay investors’ fears in these difficult economic times. According to the Guardian, WPP chief executive Martin Sorrell met with analysts last week following the news that profit warnings from other US ad companies had started a run on… Continue reading WPP And Gannett Speak Out To Reassure Investors

The success of online business may actually be contributing to the sense of economic decline in 2001 in many companies in the US and abroad, according to ActivMedia VP, Harry Wolhandler. He reckons that whilst many of the pure dotcom companies have failed, those that are merging on- and offline commerce are increasingly taking their… Continue reading Ecommerce Successes May Account For Sense Of Economic Decline, Says ActivMedia VP

According to the May edition of the Forrester research Online Retail Index, total US spending on online sales decreased from $4.3 billion in April to $3.9 billion in May. This was due largely to a seasonal drop in online travel bookings and a drop in the number of US households shopping online – down to… Continue reading Online Shopping Falls In US

Jupiter MMXI, suppliers of at home internet audience data for the UK since 1999, has announced that data will now be released from now on on a weekly, rather than monthly, basis. As calls for industry wide agreement on standards for internet audience measurement gather strength, the move will make it easier for advertisers to… Continue reading Jupiter MMXI Launches Weekly Internet Data Release

UK adspend broke the £17bn barrier for the first time ever during 2000, according newly released statistics from the Advertising Association. During what turned out to be the ninth consecutive year of growth for the industry, adspend increased by £1,594m from the 1999 total, an accelerated growth rate of 10%, or more than 7% in… Continue reading UK Adspend Tops

By 2005, Jupiter predicts, interactive TV shopping revenues will reach $4.3 billion and iTV shopping will account for 44% of all TV-based shopping. Despite this opportunity, iTV advertising will not be big business as the market and technology will be fragmented in the short to medium term. Advertising revenue from iTV, Jupiter forecast, will account… Continue reading iTV Revenue Will Fall Short Of “Grand” Expectations, Says Jupiter