In the midst of adspend gloom, DFC Intelligence reports that online video streaming growth hit 215% in 2000, including 29% via broadband, and that 15% of this video streaming inventory is now being exploited with in-stream advertising. Paul Palumbo, author of the report, Interactive Broadcast Video: Streaming Video Market 1998-2004, noted “expanding content availability, increasing… Continue reading DFC Reports Boom In Streaming Adspend

The appeal of instant messaging has helped boost sales from ecommerce sites according to new findings from Cyber Dialogue. The service, first introdued by AOL in 1997, is now used by 40% of all internet users and has been added to ecommerce sites to enable potential shopers to ‘chat’ to customer service rep or contact… Continue reading Instant Messaging Appeal May Be Exploited To Boost Online Sales

IDC forecasts that US PC sales will drop in 2001 for the first time ever after revising their growth forecasts for 2001 from 2.2% to -6.3% year on year. Worldwide forecasts have also declined from 10.3% to 5.8% for the same period. The currently poor economic climate is blamed for the cuts and IDC now… Continue reading IDC Predicts Decline In US PC Market

Despite showing some signs of succumbing to the poor economic climate IDC forecasts that the global handheld devices market will continue to grow. IDC estimates that by 2005 compound annual growth rate in the market will increase worldwide shipments to 70.9 million. The most popular device is forecast to be personal digital assistants which IDC… Continue reading IDC Still Optimistic About Handheld Market

In order to get the most out of net radio advertising, Arbitron Inc. have launched a new webcast audience measurement service which gathers audience demographics of individual streaming media channels. The new survey, called Webcast Audience Profile, uses a pop-up survey on webcasters’ sites to gather demographic, socio-economic and Internet usage information. The pop-up technology… Continue reading Net Radio Offers Compelling Benefits To Advertisers

‘Keep the faith’ is the message to telecoms investors from market research company Strategis. Although the European mobile communications industry has been experiencing a drop in growth and revenues recently (see Insight Analysis), Strategis believes that once the 3G network is established growth within the market will continue. Much of future revenues will come from… Continue reading European Telecoms Market Will Rise Again In 2003, Says Stategis

A new survey published by Taylor Nelson Sofres this week reveals that user awareness of Universal Mobile Telecommunications Systems (UMTS or ‘3G’) is low amongst potential users of the network despite its imminent launch across Europe and North America (see Forecasts). TNS reports that around 80% of mobile phone and internet users in 13 key… Continue reading User Awareness Of 3G Network ‘Low’ Says Taylor Nelson Sofres

The UK is making “astonishing progress” towards the take up of digital television, according to Culture Secretary Tessa Jowell, despite the fact that fewer than one in three homes have digital TV. A digital television survey just published by the DCMS shows that 25% of households predict that they will switch to digital television by… Continue reading DCMS Predicts 55% Digital Penetration By 2006

Spend on online streaming promotions and advertising will grow exponentially during the next four years, as residential broadband internet access rapidly increases in the US. This is according to a new report by the Yankee Group. The research says that the fast transfer capabilities of broadband will give businesses the chance to embrace fresh ways… Continue reading Streaming Media Adspend To Reach $3.1bn by 2005, Says Yankee Group

A new survey by Landor has established that the performance of a company’s stock price does not necessarily impact on the public perception of that company. Landor questioned over 11,000 internet users in 10 countries and asked them to rank seven aspects of technology companies in terms of positive or negative impact on brand strength.… Continue reading Strong Companies Will Survive Share Price Drops