Frost & Sullivan estimates that by 2006, there is the potential for 37 billion wireless advertisements and alerts to be sent in Western Europe, worth $12 billion. “However,” says Allison Webb, Research Analyst at Frost & Sullivan, “before wireless will be used as a mainstream marketing channel, a number of issues must be resolved. These… Continue reading Wireless Ads Could Be Worth $464.7 Million By 2005

US analysts at ABN Amro are forecasting a 14% decline for the ‘upfront’ sale of television advertising, following the continued weakening of the ad market. In 2000, the upfront sale was up 12% on the year before. Upfront describes how the TV networks pre-sell airtime inventory for their forthcoming autumn schedules. Given the sheer size… Continue reading US ‘Upfront’ Autumn TV Airtime Sales To Drop 14%, Says ABN

As the BBC climbs further into bed with Sky (see BBC And Sky Team Up For Interactive Wimbledon Broadcasts), ITV has secured a more permanent arrangement by agreeing a 10 year deal with Société Européenne des Satellites (SES) for capacity on three digital satellite transponders enabling the broadcast of ITV services via ASTRA to the… Continue reading ITV Looks To Rival Sky With Transponder Lease Deal

A new report suggests that the majority of businesses identify effective advertising as an important element in success. The same findings showed that while consumer advertising is still percieved as the most important element of marketing, businesses are less confident in judging whether advertising investment is money well spent. ISBA director general, Malcolm Earnshaw, said:… Continue reading Consumer Advertising Still Viewed As Most Important Marketing Approach

UK advertising and PR group, Chime Communications, this morning said it is positive about the outcome for the first half of the year, despite less ‘buoyant’ market conditions. Lord Bell, chairman of Chime Communications, told the company’s AGM that pressure to reduce costs has been increased and that the group’s services have been widened internationally.… Continue reading Chime Communications Sees Positive First Half

Stock in Granada ended yesterday’s trading flat at 167p following the group’s financial results (see Continued Ad Revenue Woe At Granada, But Results Are Top End Of Predictions), but started to fall again this morning over continued worries that there is no visible end to the current advertising downturn. By 10:30am stock was down 6¼p… Continue reading Granada Financial Results – Reaction

April figures from Italy confirm that the advertising recession has now reached the only remaining European market to have been showing growth. An analysis by ABN Amro shows that growth in April was just 1.7%, compared to 6.0% in the first quarter. Techonology and telecommunications adspend halved in the month, mirroring the experiences of the… Continue reading Ad Recession Hits Previously Strong Italian Market

Vivendi Universal is to restructure and cut costs at its French television business, Canal+, according to press and analyst reports. Over 200 jobs are likely to go as Vivendi steers towards hitting its broader target of a 35% EBITDA growth at Canal+. ABN Amro believes that Vivendi will miss this target, given that profits at… Continue reading Vivendi To Cut Jobs And Costs At Canal+

Newspaper sales and press advertising revenues grew in many countries last year, according to the World Association of Newspapers’ (WAN) World Press Trends report. Globally, there are more titles and a higher circulation than ten years ago, says the survey. In countries where there has been a recent decline in sales, this has begun to… Continue reading World Newspaper Sales Increase In Many Countries

New figures from Competitive Media Reporting (CMR) report that ad spend in the US is down 5.2% for Q1 2000 when compared to the same period last year. Total ad spend has dropped from the Q1 2000 total of $23.8 billion to $22.6 billion for the first quarter of this year. Top advertisers such as… Continue reading US Q1 Ad Spend Figures From Competitive Media Reporting