Recent research by Datamonitor claims that internet games on mobile phones are set to be a huge success in Europe and the US and estimate that 200 million people will be playing these games by 2005. The most popular games will be the old classics: card games, quizzes and bingo but mobile game players will… Continue reading Wireless Gaming Worth $6bn By 2005

According to the FIPP/Zenith World Magazine Trends 2000/2001 report, Global ad spend, which has been rising steadily since 1994, is set to increase by 5-6% annually until 2002. In 1999, the total global adspend figure for magazines was $40bn which was a 6% increase on 1998.

A national newspaper claimed on Sunday that a report it had obtained recommended that the government should bring forward the changeover from digital to analogue TV signals by subsidising or giving away digital decoding equipment to households. This would enable the auction of the analogue spectrum to occur as early as 2004, giving the government… Continue reading Report To Government Says Speed Up Digital Changeover

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The last round of bidding for broadcasting rights to Premier League football matches not only raised unprecedented amounts of money for the league itself, but also ushered in what could be the future for making profit beyond ad revenue when screening matches. NTL won rights to show 44 matches as pay-per-view (PPV) events, but recent… Continue reading Insight Analysis: Viewers Will Resist Pay Per View TV, Says Survey

Enhanced targeting and CRM opportunities will elevate online spend at the expense of direct mail, outdoor and radio advertising As online advertising revenues soar from £50 million at the end of 1999 to £625 million by 2004, direct mail will be the most heavily impacted traditional marketing tactic. Companies that currently advertise online will increasingly… Continue reading UK Online Ad Spend Will Grow To £625M By 2004, Fletcher Research Reports

The online travel industry is expected to be worth $25.2 billion by 2003, with growth rates outstripping other e-retail industries. By the end of this year the sector will be valued at $12.4 billion, according to research by eMarketer. Despite the fast growth and suitability of the internet for searching for a buying travel tickets,… Continue reading Online Travel Worth $25bn By 2003

Growth in the application service provider (ASP) sector is set to be worth $3.6 billion in the US by the end of 2000, up from just $1 billion a year earlier. The sector will then growth to a value of $25.3 billion by 2004, according to Dataquest. The European and Asian ASP marketsÂÂ’ growth-rates faster… Continue reading European ASP Market Catches US

Worldwide ecommerce revenues are expected to growth from $185 billion in 2000 to $336 billion next year, $684.3 billion in 2002 and $1.26 trillion in 2003, according to new forecasts from eMarketer. The report also predicts that online business marketplaces will become more popular and grow in complexity, with small business being the primary users.… Continue reading Ecommerce Revenue To Reach $1.26 Trillion By 2003

UK companies planned to spend more in the second quarter of this year than they did in the same period of last year, but business optimism for the coming year may well be down. These are the findings of the first Bellwether report from the Institute of Practitioners in Advertising (IPA). The largest increase was… Continue reading Bellwether Report: UK Marketing Budgets Up, Says New IPA Survey