Zenith has once again downgraded its global advertising forecast, including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With the rate of inflation expected to be 2.5%, this… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets

Zenith has once again downgraded its global advertising forecast, including its expectations for the US market, where it predicts the first decline since 1991 will occur. Zenith has cut its forecast for US advertising growth from the 4.6% it stated in December 2000 to 2.4%. With the rate of inflation expected to be 2.5%, this… Continue reading Zenith Downgrades Advertising Forecasts For Global Markets

According to new figures from The GSM Association , 15 billion SMS messages were sent via GSM networks in December 2000 representing a five-fold increase on figures for the rpevious year. “This is a truly staggering demonstration of the increasing popularity of the SMS facility,” says Rob Conway, CEO of the GSM Association. “SMS text… Continue reading SMS Popularity Hits New High

It is understood that Granada has acquired the rights to the ITV.com domain name, paving the way for a genuinely-united ITV internet presence. The previous owners of the domain, registered in 1994, were unrelated to the TV Network and are understood to have sold the address to Granada for £100,000. So far, each ITV franchise… Continue reading Insight Analysis: Acquisition Of ITV.com Could See Stronger Web Presence From The Network

Digital TV could be in the homes of 50% of consumers by 2002, according to new research. A Gallup poll undertaken for Pace Micro Technology revealed that in addition to the 28% of consumers who already take digital services, 13% intend to switch within 12 months. When this total is added to the number of… Continue reading 50% Of UK Homes Could Be Digital By 2002, Says Research

Deborah Fine, vice-president and publisher of Condé Nast’s US Glamour magazine is to leave the post, despite having won an award for battling through a tough year and being promoted to VP. Rumours of her departure had surfaced in the New York Post prior to these accolades. Fine will be succeeded by Suzanne Grimes, currently… Continue reading Grimes Succeeds Fine As US Glamour Publisher

Reuters announced yesterday that it is pressing ahead with the proposed flotation of its financial information service Instinet. The move has provoked criticism from media analysts as the timing coincides with worldwide slumps in stock markets. The filing with the US Securities and Exchange Commission indicates the business is valued around $3bn, a figure which,… Continue reading Reuters’ Plan To Float Instinet Meets With Market Criticism

While press reports declare the UK to be slipping into ad revenue decline the outdoor industry continues to enjoy a boom period. Still one of the market’s smaller players, with around 5% of total adspend, its growth continues, partly as a result of corrosion across other media. Iain McLellan, director of the Outdoor Advertising Association… Continue reading Insight Analysis: Feature: Outdoor Holds Onto Its Place In The Sun

Korea is leading the world in broadband usage, while the UK has one of the lowest rates of broadband penetration, according to new research by NetValue. More than half of Korean households with internet use a broadband connection, whilst only 3.1% of online UK households do. % Of Internet Households Connected Via Broadband Korea 57.3%… Continue reading Korea Leads In Broadband Usage While UK Lags

Global marketing communications group, Cordiant, has announced the acquisition of Gallagher & Kelly Public Relations, a leading business communications consultancy in Ireland. Based in Dublin, Gallagher & Kelly provides clients with a range of corporate communications services, including media relations, public affairs and corporate brand communications. The company advises and represents a range of domestic… Continue reading Cordiant Acquires Dublin PR Firm