The rapid growth in online advertising is to set to start chipping away at the revenues of traditional marketing tactics, with direct mail first in line. These are the findings of Online Advertising Grows Up: Exploiting A New Marketing Medium, a new book-length report by Fletcher Research. Fletcher predicts that online advertising, which is set… Continue reading Online Advertising Will Bite Into Traditional Media

Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries. During 1999 total ad revenue grew by an estimated 7% to… Continue reading Net Ad Revenue to Overtake Cinema In 2000

The UK will be the most advanced digital television market in Europe by 2004, with almost 10 million digital homes, a new report has shown. According to technology research company Datamonitor, the UK and France will lead digital developments in Europe and by 2004 the UK will have 9.9 million digital TV homes, representing 27%… Continue reading UK Will Lead European Digital TV Development, Says Datamonitor

Online advertising is set to continue its boom, with revenues reaching £620 million by 2004, according to Fletcher. In 1999 online adspend stood at £50 million, drawn from a mixture of dotcom start-ups and traditional media companies moving to the Net. By 2004, 50% of all online ads will come from dotcoms, says Fletcher. Dotcom… Continue reading Online Advertising To Hit £620m By 2004, Says Fletcher

Mobile data will have a U.S. population penetration rate of nearly 60% by 2007, up from its current 2%, according to a new report released by The Strategis Group. This better-than-expected growth is attributed to aggressive deployment of high-speed services in the U.S. In the study, US Mobile Data Marketplace, The Strategis Group examined wireless… Continue reading Forecasts by The Strategis Group say Mobile Data Penetration to Be Nearly 60% By 2007

The amount and share of advertising spend which is placed on the internet are both set to soar over the next few years, but television will remain the marketers’ preferred medium. These are some of the latest findings from Fletcher Research’s Internet AdWatch survey. As the UK’s online population is set to explode – growing… Continue reading Online Advertising Growth To Outperform Market, But Remain ‘Poor Relation’ To Broadcast

The development of a host of interactive services is expected to push forward a strong growth in sales for the online retail market, according to new report from Fletcher Research. UK Online Retail: From Minority To Mainstream, shows that interactive (digital) television and mobile phones will help online retailers take 7.5% of the UKÂÂ’s retail… Continue reading Interactive Services To Push Online Retail Growth