The Radio Authority has published its new Advertising and Sponsorship Code to bring it up-to-date with current or imminent legislation. In the first major review in ten years, the changes reflect the increased importance of radio advertising. Presenters will for the first time be allowed to voice live sponsorship messages within their programmes as long… Continue reading Radio Authority Announces Modernisation Of Advertising Rules
ARCHIVE ▸ The Media Leader Staff
The BBC will in future be required to present its proposed new media services to the Government, following the publication of a list of criteria by culture secretary Chris Smith. Approval for the Corporation’s digital services will be granted provided it fulfils a number of requests. Funding of new services through licence fees must be… Continue reading Government Lays Out Criteria For BBC’s Digital Services
WPP has announced the acquisition of Imaginet, an US-based e-services consultancy. This is the second deal the group has made since the New Year, following the purchase of Deen + Black on Wednesday, and continues its strategy of developing new media interests both internally and through new ventures. Imaginet develops advanced e-business solutions and took… Continue reading WPP Acquires Imaginet
Exploding mobile Internet usage and subscriptions won’t make up for a 36% decline in traditional mobile operator revenues, leading average revenue per user (ARPU) to fall 15% in Europe by 2005, according to a new report by Forrester Research. The report asserts that mobile carriers’ operating profits will disappear in 2007 and take six years… Continue reading Europe’s Mobile Internet Won’t Pay For UMTS, Says Forrester
The big names of commercial broadcasting are clubbing together to try and thwart the BBC’s plans to launch digital rivals to their channels. BSkyB, Telewest and Turner Broadcasting are said to be included in a consortium of seven which is accusing the Culture, Media and Sport Secretary Chris Smith of allowing the BBC to abuse… Continue reading Commercial Broadcasters Demand Tighter Reins On BBC Digital Plans
Magazine group Future Network has issued a new profits warning, just two months after it revised its previous estimates. In a trading update released this morning the group said it will not achieve the profits, revenues and EBITA estimates laid out in November. Underlying profits for the year to December 2000 have now been reduced… Continue reading Future Network Issues Second Profits Warning
The adspend boom enjoyed by many sectors of the media following the huge growth in dotcom companies over the last couple of years is now starting to slow a little. Whilst most forecasts for online retailers and e-commerce companies predict continued growth and increased consumer spend, the marketing budgets for many dotcoms are being tempered… Continue reading Insight Analysis: Media Growth For 2001 Subdued As Dotcom Fallout Takes Effect
Johnston Press has announced the acquisition of four paid-for newspapers from Mortons Media Ltd. The titles are all based in the Lincolnshire area and include the Horncastle News series, the Louth Leader series, the Skegness News and the Market Rasen Mail. The deal will be subject to approval from the secretary of state for trade… Continue reading Johnston Press Acquires Four Titles From Mortons Media
Johnston Press has announced the acquisition of four paid-for newspapers from Mortons Media Ltd. The titles are all based in the Lincolnshire area and include the Horncastle News series, the Louth Leader series, the Skegness News and the Market Rasen Mail. The price paid by Johnston for the titles has not been disclosed, although the… Continue reading Johnston Buys Lincolnshire Titles
Speculation over the sale of Scottish Radio Holdings continued throughout the festive season. SMG failed to make a full bid for the group despite increasing its stake in its rival to 20.8% following a planned relaxation in legislation in the Government’s White Paper. SRH has said it would consider a stock purchase by SMG as… Continue reading Ownership Brief