Marketing spend is on the increase despite forecasts of a recession within the industry, according to the latest Bellwether Report. Twice as many companies raised their marketing spend than cut them in the first quarter of this year. The report, which is published by the IPA and tracks actual client spending intentions within the economy,… Continue reading Bellwether Report: Marketing Spend On The Rise, Says New IPA Survey

Internet advertising in the United States recorded $2.2 billion in revenue for the Q4 2000, bringing total online revenue for the year to $8.2 billion, according to the Interactive Advertising Bureau’s (IAB) Internet Ad Revenue Report conducted by PricewaterhouseCoopers. While the $2.2 billion shows an increase of 9% over the $1.986 billion for the Q3… Continue reading US Online Adspend Hit $8.2 Billion In 2000

In a recent report, the analysts at Ovum claim that the currently unexploited web hosting market is set for a huge boom as companies realise the importance of an online presence and look to hosting companies and ISPs for solutions. “Users are not getting the message about web hosting benefits and are often confused about… Continue reading Web Hosting Will Be Worth $46.9b By 2006, Says Ovum

The Federal Communications Commission in the US has amended its merger rules so that one of the four major television networks can now acquire the smaller, ’emerging’ networks, UPN and WB. The four majors – ABC, CBS, Fox and NBC – could each now take control of one or both of the emerging networks. The… Continue reading FCC Allows Major US TV Networks To Buy ‘Emerging’ Networks

RTL Group and Vivendi Universal have reached an agreement to acquire the sports marketing group ISMM, which would give them the broadcasting rights for the next two World Cup competitions, according to a report in Financial Times Deutschland. ISMM owns the broadcasting rights to non-European sporting events and is close to bankruptcy. FIFA’s Emergency Committee… Continue reading Vivendi And RTL Acquire World Cup Rights Through ISMM Deal, Says FT

UBC Media Group and RadioScape have agreed to work together exclusively to develop an electronic programme guide (EPG) service for digital radio, the companies announced this morning. The alliance will offer EPG services to existing multiplex owners, before then expanding the service to European multiplex groups as they go to air. An active trial of… Continue reading UBC Media And RadioScape To Develop Digital Radio Programme Guides

—> New research from the Advertising Association suggests that business to business magazines will suffer due to the forthcoming slump in ad spending. Despite a predicted rise in advertising revenue for b2b magazines of 48m (to £1.38 billion) this represents a decline in growth year on year, 3.5% for 2000-2001 compared to 5.3% in 1999-2000.… Continue reading B2B Magazines Suffer As Adspend Falls

UK cinema admissions are predicted to reach 148m during 2001, an increase of 4% year on year, according to the latest figures from the Cinema Advertising Association. Revenue for the medium is also on the increase, pushed by a more adult and female orientated film product. Admissions rose by 3% in the first quarter, compared… Continue reading Cinema Admission To Reach

According to a new report by eMarketers there will be 108 million active internet users in Europe by the end of 2001. The eEurope report predicts that the total number of users by year-end 2001 will show an increase of 54% on the 2000 total of 70 million. “The European online community reflects a moderate… Continue reading New Report Predicts 108 Million Online By The End Of The Year

Over a third of all households in the UK now have internet access, some 9 million homes, according to new research by NetValue. Those connected are also using the internet more often and for longer periods, usage in March 2001 was higher than ever before with users averaging 24 sessions over 10.5 days. The number… Continue reading UK Home Internet Access Grows