These forecasts see Commercial Radio growing at twice the rate of other media in 2000, at 12%. The effect of these growth rates would give Commercial Radio a 6.2% share for 2000. Of the other media, Television at 6% is predicted to fare better than the average 5%, while the Press and Cinema would lose… Continue reading CIA MediaLab/Admap Forecasts

Twenty new transmitters are to be added to Digital One’s 29-strong digital radio network. When commissioned, these will bring the percentage of the population able to recieve national digital radio to nearly 80% or around 40 million individuals. Commissioning of the transmitters, which are being built by NTL, is scheduled to take place between now… Continue reading Digital One Set For 80% UK Coverage By July 2001

Can ITV Sustain Revenues With Rising Prices? Advertising revenue figures for 1999 released by CIA Medialab show that year on year TV advertising revenue has grown by 5%, to nearly £3.6bn. Sky enjoyed the largest percentage increases, with Sky News rising from £20m of ad revenue in 1998 to nearly £29m last year, an increase… Continue reading Can ITV Sustain Revenues With Rising Prices?

After weeks of talks, British advertising giant WPP has today confirmed its takeover of US rival Young & Rubicam. The $4.7bn deal will create the world’s largest advertising group. Chief executive of WPP, Martin Sorrell, said of the deal: “This transaction creates a new world leader. The two organisations are highly compatible. We share a… Continue reading WPP Buys Young & Rubicam For $4.7bn

As Excite launches the latest unmetered internet service into the UK market, analyst Lars Godell of Forrester Research has predicted the death of flat-rate internet usage within two years. In an article for Forrester’s UK arm Fletcher Research, Godell says that while the competing offers of unmetered access from the likes of AltaVista and Telewest… Continue reading Research Claims Subscription-free Internet Is Unsustainable

After a slump during the first six months of 1999, outdoor advertising is back on track with the latest estimates for revenue growth in 2000 showing a mini-boom in the industry. Optimedia’s latest report predicts a growth of 8% during 2000, double the growth rate in 1999, and 3% higher than that predicted for total… Continue reading Insight Analysis: Mini-boom Predicted For Outdoor Advertising

Interactive digital television (iDTV) will reach 80 million European homes by 2005, according to a recent report by Forrester Research. The “walled garden” system currently available on interactive platforms will fall, allowing full internet access through TV screens. There are currently 7 million subscribers to interactive television systems throughout Europe. This will double to 14… Continue reading Online Services Will Be Driven By TV, Says Forrester

Cable group Telewest and pay-TV company Flextech, which are in the midst of a £2.3 billion merger, both reported poor year-end financial results today. The merger, which will create a vertically integrated company worth more than £12 billion, was cleared by the Department of Trade & Industry earlier this month. Telewest saw a rise in… Continue reading Telewest And Flextech Report Losses Ahead Of Merger

The rapid growth in online advertising is to set to start chipping away at the revenues of traditional marketing tactics, with direct mail first in line. These are the findings of Online Advertising Grows Up: Exploiting A New Marketing Medium, a new book-length report by Fletcher Research. Fletcher predicts that online advertising, which is set… Continue reading Online Advertising Will Bite Into Traditional Media

Total advertising revenue will grow by 5% in 2000 to just under £9900 million, according to the latest estimates from Optimedia. The internet will continue to generate record increases in revenue and significant growth can also be expected in the outdoor and radio industries. During 1999 total ad revenue grew by an estimated 7% to… Continue reading Net Ad Revenue to Overtake Cinema In 2000