The UK’s five biggest mobile operators have joined together to develop an industry-wide mobile advertising measurement system.Vodafone, O2, T-Mobile, Orange and 3 have formed a working group with the aim of defining a common mobile measurement system, similar to those already in existence for press and TV.The working group will examine each firm’s operating business,… Continue reading Mobile Networks To Develop Ad Measurement System

Yahoo! has announced the launch of oneConnect, a new mobile communications service providing easier access to social network contacts, messaging and email.Yahoo! said that oneConnect will be the first mobile product with an open architecture that aggregates communications tools – email, instant messaging, text messaging, and social networks.Consumers will be able to access a wide… Continue reading Yahoo! Unveils New Mobile Communications Service

POSTAR has announced a significant increase in its investment in audience research for out of home.For the first time, POSTAR will measure all OOH media and use GPS technology to accurately record consumers’ travel patterns and exposure to out of home.The new POSTAR research will provide a unified currency for audience measurement across all the… Continue reading POSTAR Announces Significant New Investment Plans

Channel 4 has reportedly delayed the launch of the first services on the second national digital DAB multiplex until the autumn.In its original licence application Channel 4 said that most of the stations would be launched by the summer (see 4 Digital Group Reveals Digital Multiplex Bid).When awarding the licence for the second multiplex last… Continue reading 4Radio Set For Autumn Launch

Orange and T-Mobile UK intend to jointly pilot a new mobile TV and multimedia broadcast service in London that will see customers receive up to 24 high-resolution television channels along with 10 digital radio stations.The pilot is scheduled for the second half of 2008 and will be targeted at people living or working in West… Continue reading T-Mobile And Orange Announce Mobile TV Trial

Omnicom Group has announced that net income for the fourth quarter of 2007 increased 13.2% to $313.9 million from $277.2 million in the fourth quarter of 2006. Worldwide revenue increased 12.7% to $3,626.0 million, from $3,216.2 million in the fourth quarter of 2006. Domestic revenue for Q4 increased 9.5% to $1,845.9 million compared to $1,685.1… Continue reading Omnicom Posts Revenue Increase

Global Radio, which made a £313 million bid for GCap Media in December, said yesterday that it is keeping its options open regarding another bid. GCap rejected Global’s original bid saying that it “significantly undervalued the company” (see GCap Turns Down Takeover Bid From Global Radio). In a statement to the City last night, Global… Continue reading Global Radio Could Return With GCap Bid

Four groups were expected to submit first round bids for Virgin Radio by today’s deadline. Bidders for the SMG owned station are understood to include Charles Allen’s Global Radio, UTV (see UTV Could Bid For Virgin Radio) and private equity firm Vitruvian Partners. Global Radio bought Chrysalis’ radio division, including the Heart and Galaxy brands,… Continue reading Deadline For Virgin Radio Bids

Five has strengthened its newly-formed digital media team with two new appointments.Chris Kerwin joins in the new role of digital controller, with responsibility for the commercial side of Five’s digital businesses including video-on-demand and online. Scott Jeffrey becomes VOD editor and will be responsible for Five’s new VOD service.Five said that the “appointments reflect the… Continue reading Five Strengthens Digital Media Team

Dennis Publishing is to launch another digital only magazine in March, following on from the success of online lads’ mag, Monkey.iGizmo will be a consumer technology digital magazine, which will launch on 11 March and be distributed as an email free of change.Dennis says that iGizmo will take “the best elements of magazines, websites and… Continue reading Dennis Launches Second Digital Only Magazine